LYON, France — It’s already the biggest lingerie show in the world, and now, the Lyon, Mode City trade event might be getting longer by a day.
Unlike a majority of trade shows thatempty out quickly on the final day, the summer 2003 lingerie fair closed Sept. 2 with a prodigious number of exhibitor booths still packed with buyers from around the globe. Particularly significant were increases in buyers from Turkey, Russia and Ukraine, among other nations. Visits from Arab buyers, who have been absent from the U.S. scene over the past year, turned Lyon into a key meeting point for clients from Saudi Arabia and the United Arab Emirates, according to a number of vendors.
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