By  on January 13, 2005

NEW YORK — There aren’t too many people who would balk at the name de la Renta. But nightlife promoter-cum-fashion entrepreneur Chris Anthony can count himself as one of those few.

When Moises de la Renta — yes, son of Oscar — was being considered for a spot in Anthony’s upcoming showcase of young designers, Anthony’s reply was a staid “no way.”

“We’re dedicated to the independent fashion designer,” Anthony says of his year-old company, Stop the Glamour, which he founded with model and designer Rita Liefhebber. “My first reaction was, he’s not an independent designer at all.” He pauses. “You know, his father….”

Moises, in the end, won him over.

“What I discovered was that he was really looking to step out on his own,” Anthony explains. “A guy in his position could go and do Bryant Park next season, but he wants to define himself, which is the same kind of thing we’re about.”

STG is launching its first independent-designers showcase tonight at the Chelsea hot spot NA, and will feature the work of new designers Jessica Kaufman, Tamara Pogosian, Besnik and fraternal twins Lucky and Sarada Ravindra of Queue, as well as Moises de la Renta.

Still, despite the potentially attention-grabbing name on the roster, Anthony insists on making clear his downtown roots. Five years ago, he was an out-of-work model who found a bartending job at the now-defunct Spa. After hours, he and the other bartenders and waitresses would gather downstairs to count up the evening’s gains, and whenever someone would gripe about the tips, the group would mockingly exclaim, “Stop the glamour, bitches!” The phrase remained a favorite of his, and ultimately became the name of his venture.

STG’s aim, according to Anthony, is to become a “promotional engine” dedicated to the independent fashion designer. “Chris’ mentality is the same as ours,” says Queue designer Sarada Ravindra. “And to be honest, it’s not in the chaos of fashion week.”

Nor will it be any time soon, according to Anthony, who recently turned down a sponsor who requested he move into fashion week. “I spent the last few years in nightclubs and I feel very attached to that,” he says. “I like the idea of something that’s more downtown, that’s more connected to the culture that our designers are trying to connect to. I think that’s an ethic we need to watch carefully.”

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