MARKETING BURTON: Bryan Johnston has joined Burton Snowboards as vice president of marketing. Having worked in the sporting goods business for the past 20 years, he was most recently marketing director for Salomon North America.

Johnston will oversee all aspects of marketing, including team management, advertising, catalogs, Web sites, product packaging, public relations and event management. He is based at Burton’s Burlington, Vt., office and reports to Laurent Potdevin, president.

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