REEBOK’S GROUPIES: Reebok International and Foot Locker are cosponsoring the “Rock the Mic” tour, a hip-hop bonanza expected to stop in 35 cities in the U.S. and Canada this summer. Jay-Z, 50 Cent and Fabolous will be headliners, with Missy Elliott, Busta Rhymes, Snoop Dogg, Sean Paul and Bonecrusher making appearances in select cities. Fabolous has starred in ads for Reebok and Foot Locker, and Jay-Z and Elliott also have plugged Reebok.

As part of the deal, Jay-Z will do “meet and greets” at some concert stops, encouraging fans to try on Rbk footwear for the chance to win a pair of concert tickets. Both brands will have a strong presence at each concert. Foot Locker will promote the tour on video monitors and in-store displays in select markets.

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