REEBOK’S GROUPIES: Reebok International and Foot Locker are cosponsoring the “Rock the Mic” tour, a hip-hop bonanza expected to stop in 35 cities in the U.S. and Canada this summer. Jay-Z, 50 Cent and Fabolous will be headliners,...
REEBOK’S GROUPIES: Reebok International and Foot Locker are cosponsoring the “Rock the Mic” tour, a hip-hop bonanza expected to stop in 35 cities in the U.S. and Canada this summer. Jay-Z, 50 Cent and Fabolous will be headliners, with Missy Elliott, Busta Rhymes, Snoop Dogg, Sean Paul and Bonecrusher making appearances in select cities. Fabolous has starred in ads for Reebok and Foot Locker, and Jay-Z and Elliott also have plugged Reebok.
As part of the deal, Jay-Z will do “meet and greets” at some concert stops, encouraging fans to try on Rbk footwear for the chance to win a pair of concert tickets. Both brands will have a strong presence at each concert. Foot Locker will promote the tour on video monitors and in-store displays in select markets.
Micky Pant, Reebok’s chief marketing officer, said, “Reebok’s sponsorship of the tour is part of our strategy to align the brand with athletes, artists and events that reflect youth culture.”
SHARAGANO GETS SPORTY: Sharagano is the latest label chasing the activewear trend. The company ships its new Sharagano Sportive line of athletic-inspired sportswear to specialty stores as well as its freestanding stores in New York’s SoHo district and in the Roosevelt Field Mall in September. First-year projected wholesale volume is between $6 million and $8 million, said Kenny Phelps, sales manager.
“We thought it was the right time to be doing this,” he said. “Activewear has caught on in the past six months.
Jumpsuits, skirts, warm-up pants and jackets are featured in the 60-piece line. Sharagano Sportive, licensed by Adamo Sportswear, is being shown at Sharagano’s new 4,000-square-foot showroom at 214 West 39th Street in New York.
FIXEL SPARKS UP: Susan Fixel has teamed up with Cigarette Racing Team to design its new women’s sportswear. Skip Braver, a Chicago businessman who purchased Cigarette last year and plans to dive into other categories, said, “Our lowest-priced boat is $250,000 [and goes up to $800,000]. We wanted to offer our customer more than a T-shirt and cap.”
Cigarette’s logo apparel includes tanks, long-sleeve shirts and corseted tops and debuts this summer at Cigarette boating events and boat shows. New Yorkers will get a glimpse of the styles at a fashion show at Chelsea Piers’ Surfside Marina on June 13. The 20-piece collection wholesales from $24 to $60.CAPEZIO’S NEW SONG: Capezio’s Harmony label will begin selling dance-inspired sportswear to specialty stores and department stores this fall. The new Harmony collection, which will carry an Energy hangtag, will consist of knit pants, capri pants, hooded sweaters and other casual looks that will wholesale from $12.50 to $16.50. It is designed to appeal to a wider range of customers and is more geared for performance purposes, a company spokeswoman said.
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion
“I’m Russian and I love to use all these little tricks that I got from my grandma or my mom. We didn’t have a lot of money for creams or anything like that so we would use a garden as a beauty treatment regime. We’d put cucumber in the fridge and do a cucumber mask,” says model @irinashayk on one of her beauty hacks. WWD asked celebs what their go-to self-care rituals are. See what Naomie Harris, Freida Pinto and more said on WWD.com. #wwdeye #wwdbeauty (📷: @zefashioninsider)
Exclusive: @viktorandrolf are teaming up with @Zalando on a collection made from leftover clothing. The lineup, which lands at the retailer February 1, includes 17 pieces adorned with sliced up and repurposed overstock from the retailer’s private label collection. Pictured here is a look from the collection –– see more on WWD.com. #wwdfashion #wwdnews
@duewestnyc is the newest bar joining the collection of intimate neighborhood-focused spaces in the West Village. The cocktail menu, which includes bitters and syrups made in-house, offers a “Build Your Own Old-Fashioned” – like the one pictured here – where guests can choose from a list of spirits and unexpected sugars and bitters. #wwdeye
Spotted at last night’s National Board of Review gala in NYC: Angelina Jolie. Jolie – along with Meryl Streep, @lupitanyongo and more – continued the all-black dress code from Sunday’s Golden Globes. #wwdeye (📷: @lexieblacklock)