REEBOK’S GROUPIES: Reebok International and Foot Locker are cosponsoring the “Rock the Mic” tour, a hip-hop bonanza expected to stop in 35 cities in the U.S. and Canada this summer. Jay-Z, 50 Cent and Fabolous will be headliners,...
REEBOK’S GROUPIES: Reebok International and Foot Locker are cosponsoring the “Rock the Mic” tour, a hip-hop bonanza expected to stop in 35 cities in the U.S. and Canada this summer. Jay-Z, 50 Cent and Fabolous will be headliners, with Missy Elliott, Busta Rhymes, Snoop Dogg, Sean Paul and Bonecrusher making appearances in select cities. Fabolous has starred in ads for Reebok and Foot Locker, and Jay-Z and Elliott also have plugged Reebok.
As part of the deal, Jay-Z will do “meet and greets” at some concert stops, encouraging fans to try on Rbk footwear for the chance to win a pair of concert tickets. Both brands will have a strong presence at each concert. Foot Locker will promote the tour on video monitors and in-store displays in select markets.
Micky Pant, Reebok’s chief marketing officer, said, “Reebok’s sponsorship of the tour is part of our strategy to align the brand with athletes, artists and events that reflect youth culture.”
SHARAGANO GETS SPORTY: Sharagano is the latest label chasing the activewear trend. The company ships its new Sharagano Sportive line of athletic-inspired sportswear to specialty stores as well as its freestanding stores in New York’s SoHo district and in the Roosevelt Field Mall in September. First-year projected wholesale volume is between $6 million and $8 million, said Kenny Phelps, sales manager.
“We thought it was the right time to be doing this,” he said. “Activewear has caught on in the past six months.
Jumpsuits, skirts, warm-up pants and jackets are featured in the 60-piece line. Sharagano Sportive, licensed by Adamo Sportswear, is being shown at Sharagano’s new 4,000-square-foot showroom at 214 West 39th Street in New York.
FIXEL SPARKS UP: Susan Fixel has teamed up with Cigarette Racing Team to design its new women’s sportswear. Skip Braver, a Chicago businessman who purchased Cigarette last year and plans to dive into other categories, said, “Our lowest-priced boat is $250,000 [and goes up to $800,000]. We wanted to offer our customer more than a T-shirt and cap.”
Cigarette’s logo apparel includes tanks, long-sleeve shirts and corseted tops and debuts this summer at Cigarette boating events and boat shows. New Yorkers will get a glimpse of the styles at a fashion show at Chelsea Piers’ Surfside Marina on June 13. The 20-piece collection wholesales from $24 to $60.CAPEZIO’S NEW SONG: Capezio’s Harmony label will begin selling dance-inspired sportswear to specialty stores and department stores this fall. The new Harmony collection, which will carry an Energy hangtag, will consist of knit pants, capri pants, hooded sweaters and other casual looks that will wholesale from $12.50 to $16.50. It is designed to appeal to a wider range of customers and is more geared for performance purposes, a company spokeswoman said.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast