CHILD’S PLAY: Less than a week after signing a $90 million endorsement deal with 18-year-old LeBron James, a high school senior headed to the NBA, Nike has added 13-year-old Freddy Adu, a standout soccer player, to its stable of sponsored athletes. Terms of Adu’s deal were not disclosed, but it is believed to be upward of $1 million. Last week, Reebok inked a deal with three-year-old Mark Walker and will use him as the poster child for its search for talented child athletes.
This story first appeared in the May 29, 2003 issue of WWD. Subscribe Today.