NAUTICA SERVES: Nautica swimwear is about to take a few dives on the beach instead of in the surf.
The company has signed two-year endorsement deals with pro volleyball players Elaine Youngs and Misty May. Nautica executives were expected to announce the deal and the players planned to show their stuff on the sand volleyball court this morning at Chelsea Piers in Manhattan.
Youngs and May, who are on different top-ranked teams, will compete in Nautica. Now that NBC and Fox are airing pro volleyball tournaments, there is more interest among apparel sponsors, Youngs’ agent Sue Rodin said.
ON THEIR TOES: Danskin decked out dancers for the New York City Ballet Workout 2, an exercise video and DVD to be released Tuesday. The brand expects to pick up some new customers considering 180,000 units of the first installment were sold worldwide.
WADING AT HOME: Norma Kamali has seen swimwear sales increase by 25 percent since fall 2001 thanks to her shop-like-a-celebrity-service.
The designer’s online catalogs are periodically e-mailed to clients who then can have items sent overnight to their homes. They have 48 hours to try on and return garments. Design Your Own Swimwear, Editors’ choice Swimwear and Poly Jersey Swimwear are among the three swimwear catalogs that have been sent out this year to thousands of shoppers. The latter features two pieces from the current “Goddess” exhibition at the Metropolitan Museum of Art’s Costume Institute.
Kamali said: “The online catalogs allow clients to view all the sites available for each season, with information about fit and color, as well as tips on how to pick the best swimsuit.”
Sportswear catalogs are also offered via e-mail.
STAR STRUCK: Jeffrey Grubb, the designer behind FAL and FAL Active, has taken to celebrity power.
Madonna has agreed to have her image stamped on FAL cashmere or cotton T-shirts to be sold to benefit Lifebeat, a nonprofit group helping to fight AIDS. The launch is set for July 18 at Jimmy’s boutique in East Hampton, N.Y., where 10 autographed versions will be auctioned. The Material Girl offered her services after hearing about the project, Grubb said.During a special appearance at the Neiman Marcus in Beverly Hills last month, Grubb ran into old friend Wayne Scot Lucas. The stylist purchased all 16 units of FAL’s $95 white mesh messenger vests for his client, Justin Timberlake. The pop star sports it in the opening act of his Justified and Stripped tour.
Later last month, Grubb met up again with Lucas, who this time was accompanied by Janet Jackson, another client, at the New York premiere of “The Matrix Reloaded.” Grubb later gave Jackson a FAL Italian “moth mesh” white top to wear to last week’s premiere of the sci-fi flick.
Halle Berry, Oprah Winfrey and John Leguizamo are also on Grubb’s list for product placement. Gloria Estefan prefers to be a paying customer in Miami stores. Kim Basinger is said to wear FAL knits in her new flick with Jeff Bridges, “A Door in the Floor.”
FAL is now being sold at Belle Gray, a Studio City, Calif., store run by “Days of Our Lives” star Lisa Rinna.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast