NAUTICA SERVES: Nautica swimwear is about to take a few dives on the beach instead of in the surf.
The company has signed two-year endorsement deals with pro volleyball players Elaine Youngs and Misty May. Nautica executives were expected to announce the deal and the players planned to show their stuff on the sand volleyball court this morning at Chelsea Piers in Manhattan.
Youngs and May, who are on different top-ranked teams, will compete in Nautica. Now that NBC and Fox are airing pro volleyball tournaments, there is more interest among apparel sponsors, Youngs’ agent Sue Rodin said.
ON THEIR TOES: Danskin decked out dancers for the New York City Ballet Workout 2, an exercise video and DVD to be released Tuesday. The brand expects to pick up some new customers considering 180,000 units of the first installment were sold worldwide.
WADING AT HOME: Norma Kamali has seen swimwear sales increase by 25 percent since fall 2001 thanks to her shop-like-a-celebrity-service.
The designer’s online catalogs are periodically e-mailed to clients who then can have items sent overnight to their homes. They have 48 hours to try on and return garments. Design Your Own Swimwear, Editors’ choice Swimwear and Poly Jersey Swimwear are among the three swimwear catalogs that have been sent out this year to thousands of shoppers. The latter features two pieces from the current “Goddess” exhibition at the Metropolitan Museum of Art’s Costume Institute.
Kamali said: “The online catalogs allow clients to view all the sites available for each season, with information about fit and color, as well as tips on how to pick the best swimsuit.”
Sportswear catalogs are also offered via e-mail.
STAR STRUCK: Jeffrey Grubb, the designer behind FAL and FAL Active, has taken to celebrity power.
Madonna has agreed to have her image stamped on FAL cashmere or cotton T-shirts to be sold to benefit Lifebeat, a nonprofit group helping to fight AIDS. The launch is set for July 18 at Jimmy’s boutique in East Hampton, N.Y., where 10 autographed versions will be auctioned. The Material Girl offered her services after hearing about the project, Grubb said.During a special appearance at the Neiman Marcus in Beverly Hills last month, Grubb ran into old friend Wayne Scot Lucas. The stylist purchased all 16 units of FAL’s $95 white mesh messenger vests for his client, Justin Timberlake. The pop star sports it in the opening act of his Justified and Stripped tour.
Later last month, Grubb met up again with Lucas, who this time was accompanied by Janet Jackson, another client, at the New York premiere of “The Matrix Reloaded.” Grubb later gave Jackson a FAL Italian “moth mesh” white top to wear to last week’s premiere of the sci-fi flick.
Halle Berry, Oprah Winfrey and John Leguizamo are also on Grubb’s list for product placement. Gloria Estefan prefers to be a paying customer in Miami stores. Kim Basinger is said to wear FAL knits in her new flick with Jeff Bridges, “A Door in the Floor.”
FAL is now being sold at Belle Gray, a Studio City, Calif., store run by “Days of Our Lives” star Lisa Rinna.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)