RAPPING WITH EVERLAST: To try to jazz up its image, Everlast sent models and rappers into a boxing ring last week.
Some 120 people piled into Mony’s 125th Street store in New York to check out the brand’s new urban sportswear. Plaid miniskirts with logo boxing-style waistbands, halter tops and denim pants were some of the trendier looks. The event’s second act was flagged as "The Holla in Harlem," with rappers facing off against each other to try to win $2,000 worth of Everlast products, among other things.
Everlast chief executive officer George Horowitz, a judge at the rap contest, said, "While the Everlast brand has a tradition in boxing, the brand has appeal to a broad audience. Our brand has a considerable inner-city cache and hipness and one of the most efficient ways of reaching this audience is through music and events like the The Holla in Harlem."
GETTING HIS KICKS: Bobbito Garcia, a Vibe magazine contributing editor and former consultant to Nike, Reebok and Converse, is turning his love of sneakers into a 267-page book entitled "Where’d You Get Those? New York Sneaker Culture 1960 to 1987" (Testify/Powerhouse Books).
Athlete endorsers, the roots of urban marketing, basketball playground legends and little-known stores are some of the subjects Garcia tackles. He also packs in 600 photos. Testify/Powerhouse Books plans to release the tome in September. Garcia has appeared in five Nike commercials.
BALANCING ACT: Nike All Conditions Gear will be chasing consumers through the woods through its new two-year partner sponsorship of the Balance Bar Adventure Race Series, a nine-city tour that typically draws 9,000 participants.
In addition to promoting the series through advertising, retail and the Internet, Nike ACG will outfit staff in footwear and apparel through 2004.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia