RAPPING WITH EVERLAST: To try to jazz up its image, Everlast sent models and rappers into a boxing ring last week.

Some 120 people piled into Mony’s 125th Street store in New York to check out the brand’s new urban sportswear. Plaid miniskirts with logo boxing-style waistbands, halter tops and denim pants were some of the trendier looks. The event’s second act was flagged as "The Holla in Harlem," with rappers facing off against each other to try to win $2,000 worth of Everlast products, among other things.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus