NORTHERN EXPOSURE: The North Face has a fresh take on the great outdoors. This spring, the company is launching its A5 Series of performance-oriented apparel inspired by bouldering, the sport of climbing rocks without harnesses. While the cotton and...
NORTHERN EXPOSURE: The North Face has a fresh take on the great outdoors. This spring, the company is launching its A5 Series of performance-oriented apparel inspired by bouldering, the sport of climbing rocks without harnesses. While the cotton and nylon items can be worn for climbing, they are also designed to be worn around town.The North Face, a subsidiary of VF Corp., has developed an A5 line for women and another for men. It will be sold in outdoor specialty stores. For women, A5 offers capris, shorts, camisole, halter top, a hat, flip-flops and slides, with activewear wholesale prices ranging from $24 to $42.ON YOUR MARK: Nike is back in force with its guerrilla marketing for the New York City Marathon, set to be held on Nov. 3. Asics sponsors the event, but Nike has been busy decorating city streets with decals, subways with posters and double-decker buses with inspirational ads. Developed by Wieden & Kennedy, the "Personal Best" campaign features such images as a close-up of a runner’s legs, including one prosthetic one, with the tag line, "Walking is not an option."The company will be pulling for one of its sponsored runners, Marla Runyon, who is legally blind and aims to complete her first marathon.Last year, after Sept. 11, the company backed off the guerrilla strategy except for two on-course billboards, a Nike spokeswoman said. There will not be any on-course billboards this year. Two million fans are expected to line the route to watch the 30,000 runners.Nike also blanketed Chicago with its ads for last Sunday’s marathon there. After smashing the women’s world record, Paula Radcliffe, a Nike-sponsored athlete, received a bonus for her two-hour, 17-minute effort. But the Nike spokeswoman declined to say how much.IVERSON PIPES UP: Hoops star Allen Iverson will meet the press and unveil the latest edition of his signature shoe tonight at a Reebok-sponsored party in a Philadelphia nightclub. It will be his first public appearance on behalf of the brand since his arrest last summer. Fourteen felony and misdemeanor charges were dropped against the NBA star this summer.Reebok is said to have seen sales climb after Iverson’s run-in with the law. The company, which defended him all along, is making the most of his notoriety. The invitation for Thursday’s event teased: "We’re having an affair with the answer…," playing off Iverson’s nickname.Iverson will be showing off The Answer VI, a product under Reebok’s Rbk street-smart brand.CATCHING A WAVE: Quiksilver will open its largest Boardriders Club store, a 4,000-square-foot unit at the Mall at Millenia, a new complex that bows Friday in Orlando. Roxy, Roxy Girl, Hawk Clothing, and Quiksilver clothing will be offered at the shop, the company’s 44th.
To celebrate Pride 2018, @themarcjacobs released the #GratefulNotHateful campaign, a social media initiative aimed at extending Pride beyond the parade. Inspired by Jacobs’ everyday outlook, the campaign features Jacobs along with a group of models and social media stars who are members and supporters of the LGBT community, all seen wearing @marcbeauty’s Highliner Gel Eye Crayons in colors of the rainbow. Head to our Instagram stories to see close-ups of the liner. #wwdbeauty
Virgil Abloh’s dad Nee and Don Crawley, cofounder of RSVP Gallery, were some of the hometown crew at the Chicago-born designer’s debut show for Louis Vuitton. (📸: @jdiderich ) #wwdmens #louisvuitton #virgilabloh
About last night: @marycharteris and @adwoaaboah hit up Hyde Park for the Serpentine Galleries’ annual summer party held in partnership with @chanelofficial. Head to WWD.com to see more photos. #wwdfashion
“This is Paris, my first show. I’m all about democracy. If some kid shows up, flew from New Jersey to just be around, let’s get him a seat.” — @virgilabloh tells WWD’s @jdiderich ahead of his first show for @louisvuitton men’s. (📸: @alfredo_piola ) #wwdmens #virgilabloh #louisvuitton
“Kate Spade was a true fashion icon who brought joy to the lives of women around the world, and inspired women to live life to the fullest. We are dedicated to carrying on her legacy,” said Anna Bakst, brand president and chief executive officer of @katespadeny. The Kate Spade Foundation announced that it will be donating $1 million to suicide prevention and mental health awareness in tribute to the recent death of Kate Spade. Read more on WWD.com. #wwdnews (📷: @chinseephoto)
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim