NORTHERN EXPOSURE: The North Face has a fresh take on the great outdoors. This spring, the company is launching its A5 Series of performance-oriented apparel inspired by bouldering, the sport of climbing rocks without harnesses. While the cotton and...
NORTHERN EXPOSURE: The North Face has a fresh take on the great outdoors. This spring, the company is launching its A5 Series of performance-oriented apparel inspired by bouldering, the sport of climbing rocks without harnesses. While the cotton and nylon items can be worn for climbing, they are also designed to be worn around town.
The North Face, a subsidiary of VF Corp., has developed an A5 line for women and another for men. It will be sold in outdoor specialty stores. For women, A5 offers capris, shorts, camisole, halter top, a hat, flip-flops and slides, with activewear wholesale prices ranging from $24 to $42.
ON YOUR MARK: Nike is back in force with its guerrilla marketing for the New York City Marathon, set to be held on Nov. 3. Asics sponsors the event, but Nike has been busy decorating city streets with decals, subways with posters and double-decker buses with inspirational ads. Developed by Wieden & Kennedy, the "Personal Best" campaign features such images as a close-up of a runner’s legs, including one prosthetic one, with the tag line, "Walking is not an option."
The company will be pulling for one of its sponsored runners, Marla Runyon, who is legally blind and aims to complete her first marathon.
Last year, after Sept. 11, the company backed off the guerrilla strategy except for two on-course billboards, a Nike spokeswoman said. There will not be any on-course billboards this year. Two million fans are expected to line the route to watch the 30,000 runners.
Nike also blanketed Chicago with its ads for last Sunday’s marathon there. After smashing the women’s world record, Paula Radcliffe, a Nike-sponsored athlete, received a bonus for her two-hour, 17-minute effort. But the Nike spokeswoman declined to say how much.
IVERSON PIPES UP: Hoops star Allen Iverson will meet the press and unveil the latest edition of his signature shoe tonight at a Reebok-sponsored party in a Philadelphia nightclub. It will be his first public appearance on behalf of the brand since his arrest last summer. Fourteen felony and misdemeanor charges were dropped against the NBA star this summer.Reebok is said to have seen sales climb after Iverson’s run-in with the law. The company, which defended him all along, is making the most of his notoriety. The invitation for Thursday’s event teased: "We’re having an affair with the answer…," playing off Iverson’s nickname.
Iverson will be showing off The Answer VI, a product under Reebok’s Rbk street-smart brand.
CATCHING A WAVE: Quiksilver will open its largest Boardriders Club store, a 4,000-square-foot unit at the Mall at Millenia, a new complex that bows Friday in Orlando. Roxy, Roxy Girl, Hawk Clothing, and Quiksilver clothing will be offered at the shop, the company’s 44th.
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion
@longchamp, which marks its 70th anniversary this year, just opened its biggest U.S. store on Manhattan’s Fifth Avenue. On the lower level there’s a floor-to-ceiling display of the brand’s iconic Le Pliage bag – in all of its different colors, shapes and sizes. Customers can also have their product personalized in-store by imprinting names, initials or emblems. #wwdfashion (📷: @ericmtownsend)
“Whenever I’m in that place of sound and music, I don’t have fear or nervousness…This album has a lot of themes of courage and boldness and I want to be the soundtrack for people’s lives. I’ll be so happy if [my songs] evoke strength in people, which I know music has done for me,” says @kimbramusic of her newest album “Primal Heart.” The New Zealand-born singer sat down with WWD to talk about her music, newest tour and connecting with hear fans — read more on WWD.com #wwdeye (📷: @jilliansollazzo)
Luxury handbag resale company @rebagofficial is planning to sell a rare collectible for $70,000: the @hermes White Crocodile Himalayan Birkin. The exclusive Birkin sold for about $100,000 in 2008, when @davidbeckham bought one for his wife @victoriabeckham to add to her collection. Read more about the rare Birkin on WWD.com #wwdaccessories
With her costume pearl necklace and what-you-see-is-what-you-get style, Barbara Bush, who died Tuesday at age 92, was a straight-shooter from start to finish.
Born Barbara Pierce in New York City, Bush served as the 37th first lady, as well as the country’s second lady from 1981 to 1989. In addition to being part of the longest presidential marriage — 73 years — Bush also had the unlikely distinction of having one son, George W., become the 43rd president and another son, Jeb, run unsuccessfully in 2016. Having served as second lady during the Reagan administration’s two terms and lived all over the world during her own husband’s ascending political career, Barbara Bush made it clear that literacy — not fashion — was her priority. Read more from Rosemary Feitelberg’s obituary on the late First Lady in WWD.com, link in bio. #barbarabush #wwdnews
Western and ’90s trends have influenced denim for fall 2018. Think raw, dark and coated jeans mixed with bold prints and tough leather. #trendtuesdays #wwdfashion (Styled by @thealexbadia;📷: @ryanplett)