HEADS UP: Sporting goods company Head has presented an offer for some of Benetton’s money-losing athletic brands, including Nordica, Prince and Rollerblade, according to a source familiar with the negotiations. Head declined to comment. A Benetton spokesman confirmed that companies have shown an interest in the sport assets, but he said Benetton hasn’t decided whether it prefers an outright sale or some other type of alliance or partnership to revive the struggling unit.
This story first appeared in the October 10, 2002 issue of WWD. Subscribe Today.
NIKE GOES HOMEGROWN: Nike Organics, activewear made of organic cotton, is the sneaker giant’s latest attempt to be a “responsible global citizen.” Organic cotton is grown without the use of synthetic pesticides and fertilizers. The company is now selling this new women’s activewear to select U.S. accounts.
There are organic cotton shorts and capris, as well as a hoodie, short-sleeve top, V-neck T-shirt and tank top. The group is currently only offered in the U.S. Nike plans to add men’s organic cotton items next year.
EVERLAST BRANCHES OUT: Everlast Worldwide has lined up licensing deals for watches, hats and bags to launch at retail this spring.
Dingbats, a Hollywood, Calif.-based company, will introduce durable Everlast watches, and All Star Apparel, a Carson City, Nev. firm, will unveil hats with small pockets to stash keys, credit cards and cash. In addition, existing licensee Accademia, a company based in Florence, Italy, will expand its distribution to sell Everlast sport and school bags in Belgium, Switzerland and Austria.
PARTY PEOPLE: Some ceo’s have come under fire for their indulgences in recent weeks, but that didn’t stop Jake Burton, founder of the snowboarding company that bears his name, from throwing his annual bash.
Last weekend, he moved out his furniture, threw down tarmac on his floors and opened the doors of his Vermont home to more than 1,500 guests. Pro snowboarder Shannon Dunn said some young fans had visions of spending the night, but the bash wound down after midnight.
Hundreds of Burton fans also piled into Lot 61 Tuesday night for the launch of the brand’s pro riders North American tour, a multi-city event designed to promote the sport. Dunn, along with fellow riders Victoria Jealouse, gold medalist Ross Powers, Terje Haakonen, Shaun White, Trevor Andrew and JP Solberg, were on hand, as was an MTV film crew. Captain Morgan and Sobe helped pick up the tab.