NO FABRICATION: Athletic brands aren’t the only apparel firms talking up their ties to the U.S. Open. DuPont representatives called editors Wednesday to clue them in that Serena Williams’ catsuit is made of Lycra spandex. Celanese Acetate...
NO FABRICATION: Athletic brands aren’t the only apparel firms talking up their ties to the U.S. Open. DuPont representatives called editors Wednesday to clue them in that Serena Williams’ catsuit is made of Lycra spandex. Celanese Acetate is also at work in Flushing Meadows. Commentator Tracy Austin is suiting up in Celanese outfits provided by George Simonton.
UNDER ARMOUR’S SCREENPLAY: Under Armour performance apparel launches its first TV ad campaign Saturday during ABC’s "Kickoff Classic" football game between Notre Dame and the University of Maryland. NFL defensive end Eric Ogbogu appears sprinting and lifting in the spot. Unlike its competitors, Under Armour does not identify him, nor any of the other athletes who appear in its ads. Instead of endorsement deals, the brand pays them for their time and travel expenses and gives them merchandise. Known for its compression garments designed to help muscles recover during exercise, the Baltimore-based company expects this year’s annual sales to more than double to $60 million. The Baltimore-based company provides activewear to Major League Baseball, the National Hockey League, the U.S. ski team and other elite groups. The brand unveils its women’s line this fall.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"