NO FABRICATION: Athletic brands aren’t the only apparel firms talking up their ties to the U.S. Open. DuPont representatives called editors Wednesday to clue them in that Serena Williams’ catsuit is made of Lycra spandex. Celanese Acetate...
NO FABRICATION: Athletic brands aren’t the only apparel firms talking up their ties to the U.S. Open. DuPont representatives called editors Wednesday to clue them in that Serena Williams’ catsuit is made of Lycra spandex. Celanese Acetate is also at work in Flushing Meadows. Commentator Tracy Austin is suiting up in Celanese outfits provided by George Simonton. UNDER ARMOUR’S SCREENPLAY: Under Armour performance apparel launches its first TV ad campaign Saturday during ABC’s "Kickoff Classic" football game between Notre Dame and the University of Maryland. NFL defensive end Eric Ogbogu appears sprinting and lifting in the spot. Unlike its competitors, Under Armour does not identify him, nor any of the other athletes who appear in its ads. Instead of endorsement deals, the brand pays them for their time and travel expenses and gives them merchandise.Known for its compression garments designed to help muscles recover during exercise, the Baltimore-based company expects this year’s annual sales to more than double to $60 million. The Baltimore-based company provides activewear to Major League Baseball, the National Hockey League, the U.S. ski team and other elite groups. The brand unveils its women’s line this fall.MURRAY MOVES UP: Steve Murray has been promoted to chief marketing officer of Vans from senior vice president of international, product merchandising and apparel. In this newly created position, he oversees all product and marketing initiatives for the company. He previously managed the company’s European subsidiaries and distribution partnerships. Prior to joining Vans in 1998, Murray was vice president, global apparel, at Reebok.
A first look at @virgilabloh’s sneakers for @louisvuitton. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion 📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)