NO FABRICATION: Athletic brands aren’t the only apparel firms talking up their ties to the U.S. Open. DuPont representatives called editors Wednesday to clue them in that Serena Williams’ catsuit is made of Lycra spandex. Celanese Acetate...
NO FABRICATION: Athletic brands aren’t the only apparel firms talking up their ties to the U.S. Open. DuPont representatives called editors Wednesday to clue them in that Serena Williams’ catsuit is made of Lycra spandex. Celanese Acetate is also at work in Flushing Meadows. Commentator Tracy Austin is suiting up in Celanese outfits provided by George Simonton.
UNDER ARMOUR’S SCREENPLAY: Under Armour performance apparel launches its first TV ad campaign Saturday during ABC’s "Kickoff Classic" football game between Notre Dame and the University of Maryland. NFL defensive end Eric Ogbogu appears sprinting and lifting in the spot. Unlike its competitors, Under Armour does not identify him, nor any of the other athletes who appear in its ads. Instead of endorsement deals, the brand pays them for their time and travel expenses and gives them merchandise. Known for its compression garments designed to help muscles recover during exercise, the Baltimore-based company expects this year’s annual sales to more than double to $60 million. The Baltimore-based company provides activewear to Major League Baseball, the National Hockey League, the U.S. ski team and other elite groups. The brand unveils its women’s line this fall.
MURRAY MOVES UP: Steve Murray has been promoted to chief marketing officer of Vans from senior vice president of international, product merchandising and apparel. In this newly created position, he oversees all product and marketing initiatives for the company. He previously managed the company’s European subsidiaries and distribution partnerships. Prior to joining Vans in 1998, Murray was vice president, global apparel, at Reebok.
Yesterday, the Parisian fashion house @azzaro_official cut the ribbon on a temeporary retrospective at the wing of the Musée des Arts Décoratifs in Paris. The exhibition, which shows the lasting influence of the brand’s founder Loris Azzaro, is titled “Azzaro, Fifty Sparkling Years” and presents 50 looks. In it’s ’70s heyday, fans of the brand included Jane Birkin, pictured here, Raquel Welch, Brigitte Bardot and more. See more photos on WWD.com #wwdfashion
@trinaturk and @macys Inc International Concepts line are linking up on a collection for summer — filled with accessories, swimwear and shoes. The collection will also include a Mr Turk men’s line, both of which are the designer’s first entry into a more accessibly priced area. “It’s very world-traveler, gypset-inspired,” said Turk. The Trina Turk x INC line will launch on May 15th. #wwdfashion
Assouline is paying homage to the late Azzedine Alaïa with a reprint of "Alaïa Livre de Collection.” The book is comprised of photographs of the designer's summer 1992 runway show with models Christy Turlington Burns, Naomi Campbell and Tyra Banks, pictured here at right. #wwdfashion #alaia #tyrabanks
Fall 2018 accessories take on a painterly hue, with Nebulas Blue among Pantone’s top 10 colors of the season. (📸: @jonghyupstudio ; editor: @twallz21 ; stylist and set designer: @haideefindlaylevin ) #wwdaccessories
@americanapparelusa is relaunching the brand outside of the U.S. today, opening its online store to more than 200 countries. The company is also contemplating a return to brick-and-mortar, though details have not been confirmed. In tandem with the expanded distribution is a recasting of a social media ad campagn, called “Back to Basics,” pictured here, with a focus on diversity and a cast of models above the age of 21. Read more on WWD.com #wwdnews #wwdfashion
Exclusive: @britneyspears is continuing to expand her brand. The pop icon, who appears in @kenzo ’s latest campaign, is partnering with Epic Rights to launch a line of branded merchandise. Read @hernameislex ‘s story, link in bio. #wwdnews #britneyspears
The Duchess of Cambridge channeled Princess Diana’s look upon giving birth to Prince Harry, when she and the Duke of Cambridge departed the hospital with the new baby Prince this afternoon in London. #wwdeye #princeofcambridge
The new Prince of Cambridge has arrived! The Duke and Duchess of Cambridge posed with the 8-pound newborn. She wore a look from one of her go-to designers, @jennypackham. Tap link in bio for more. #wwdeye #princeofcambridge