NO FABRICATION: Athletic brands aren’t the only apparel firms talking up their ties to the U.S. Open. DuPont representatives called editors Wednesday to clue them in that Serena Williams’ catsuit is made of Lycra spandex. Celanese Acetate...
NO FABRICATION: Athletic brands aren’t the only apparel firms talking up their ties to the U.S. Open. DuPont representatives called editors Wednesday to clue them in that Serena Williams’ catsuit is made of Lycra spandex. Celanese Acetate is also at work in Flushing Meadows. Commentator Tracy Austin is suiting up in Celanese outfits provided by George Simonton.
UNDER ARMOUR’S SCREENPLAY: Under Armour performance apparel launches its first TV ad campaign Saturday during ABC’s "Kickoff Classic" football game between Notre Dame and the University of Maryland. NFL defensive end Eric Ogbogu appears sprinting and lifting in the spot. Unlike its competitors, Under Armour does not identify him, nor any of the other athletes who appear in its ads. Instead of endorsement deals, the brand pays them for their time and travel expenses and gives them merchandise. Known for its compression garments designed to help muscles recover during exercise, the Baltimore-based company expects this year’s annual sales to more than double to $60 million. The Baltimore-based company provides activewear to Major League Baseball, the National Hockey League, the U.S. ski team and other elite groups. The brand unveils its women’s line this fall.
MURRAY MOVES UP: Steve Murray has been promoted to chief marketing officer of Vans from senior vice president of international, product merchandising and apparel. In this newly created position, he oversees all product and marketing initiatives for the company. He previously managed the company’s European subsidiaries and distribution partnerships. Prior to joining Vans in 1998, Murray was vice president, global apparel, at Reebok.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)