Sidelines: Ireland’s Landslide … Surf’s Up … NordicTrack Game Plan …
IRELAND'S LANDSLIDE: The Kathy Ireland line of swimwear that was launched in Kmart this year is already selling "incredibly well," according to a spokeswoman for the chain. Bestsellers include a black one-piece style with a mesh top...
IRELAND'S LANDSLIDE: The Kathy Ireland line of swimwear that was launched in Kmart this year is already selling "incredibly well," according to a spokeswoman for the chain. Bestsellers include a black one-piece style with a mesh top and a cotton crocheted style in both a one-piece and two-piece cut.
Now, Kmart is running a 30 percent promotion on Ireland's line. The swim-wear is retailing from $13.99 to $20.99. According to the spokeswoman, that's normal for the store this time of year. "It's a category-wide sale, and swimwear is a very promotional category," she said.
SURF'S UP: Sales of swimwear featured in the Swimwear Edition '94 catalog by Victoria's Secret doubled the initial projection, according to Cynthia Fedus, president of the Victoria's Secret Catalog division of The Limited.
The catalog, introduced in March, also features some activewear. Company officials would not give figures, but industry sources estimate first-year sales of swimwear will exceed $10 million. The results were celebrated last month at a party for some two dozen swimwear vendors -- hosted by Leslie H. Wexner, chairman and chief executive officer of The Limited -- at the new Victoria's Secret offices in New York. The retailer moved into its new 40,000-square-foot location at 1114 Sixth Ave. in March. Some two dozen swimwear vendors were there.
NORDICTRACK GAME PLAN: A NordicTrack Fitness At Home specialty store will open in New York on June 17 at 650 Madison Ave., near East 57th Street. The 1,911-square-foot unit will house NordicTrack sports equipment and branded and private label activewear for men and women.
The Chaska, Minn.-based manufacturer opened a NordicTrack Factory Direct outlet in New York on May 21. The 3,900-square-foot outlet has all NordicTrack sports equipment and branded and private label sports apparel. It is at 202 Park Avenue South, at East 17th Street.
The units are part of the firm's Nordic Advantage retail division.
PIVOT OUTFITS YOUNG GOLFERS: Pivot Rules, a New York-based golf lifestyle sportswear firm, will be outfiting the 60 high school students participating in the City of New York Department of Parks & Recreation High School Golf Championship -- the golf championship for public and parochial high school students from the five boroughs, set for June 7 at La Tourette golf course in Staten Island, N.Y. The sportswear firm will also provide refreshments and trophies at the event. Pivot plans to sponsor the winners at the upcoming Jim Murphy Memorial Tournament in September.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty