REEBOK TONES UP: Out of town doesn’t have to mean out of time for a workout. At least that’s the way Reebok sees it.
Guests at Westin Hotels will no longer have excuses for not exercising, thanks to the new Westin workout powered by Reebok. Both companies have formed a partnership to develop speedy workouts for time-starved travelers to do in their hotel rooms or in the on-site gyms.
Twenty Westin gyms will be renovated by the end of the year and 60 more will be completed by the end of next year, a Reebok spokesman said. There’s even a workout that involves exercising on Westin’s Heavenly Bed. Some guests are so fond of the chain’s bedding that the company offers a Heavenly Bed locator on its Web site. Fitness tips from Reebok University trainers will air on room TVs.
Reebok and Westin plan to announce the deal on Nov. 13 at the Westin in Times Square. They also will announce the results of a survey of 400 business travelers.
As part of its commitment to promoting a healthy lifestyle, Reebok also is developing a special collection to benefit the American Heart Association. In February, National Heart Month, Reebok will donate a percentage of sales from each item to the AHA.
IT’S A RUNNERS WORLD: W.L. Gore & Associates and Runner’s World magazine have teamed up to develop Runner’s World performance apparel for women and men. This marks Gore’s first licensing deal for apparel, a company spokeswoman said. The 20-piece collection is made of Gore-Tex, Windstopper and Gore’s other proprietary fabrics.
It ships to specialty stores including running, athletic and outdoor retailers, beginning in March. About 35 accounts are expected to carry the first collection, the spokeswoman said. Wholesale prices will range from $15 for a sports bra to $125 for a Gore-Tex jacket.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia