REEBOK TONES UP: Out of town doesn’t have to mean out of time for a workout. At least that’s the way Reebok sees it.

Guests at Westin Hotels will no longer have excuses for not exercising, thanks to the new Westin workout powered by Reebok. Both companies have formed a partnership to develop speedy workouts for time-starved travelers to do in their hotel rooms or in the on-site gyms.

Twenty Westin gyms will be renovated by the end of the year and 60 more will be completed by the end of next year, a Reebok spokesman said. There’s even a workout that involves exercising on Westin’s Heavenly Bed. Some guests are so fond of the chain’s bedding that the company offers a Heavenly Bed locator on its Web site. Fitness tips from Reebok University trainers will air on room TVs.

Reebok and Westin plan to announce the deal on Nov. 13 at the Westin in Times Square. They also will announce the results of a survey of 400 business travelers.

As part of its commitment to promoting a healthy lifestyle, Reebok also is developing a special collection to benefit the American Heart Association. In February, National Heart Month, Reebok will donate a percentage of sales from each item to the AHA.

IT’S A RUNNERS WORLD: W.L. Gore & Associates and Runner’s World magazine have teamed up to develop Runner’s World performance apparel for women and men. This marks Gore’s first licensing deal for apparel, a company spokeswoman said. The 20-piece collection is made of Gore-Tex, Windstopper and Gore’s other proprietary fabrics.

It ships to specialty stores including running, athletic and outdoor retailers, beginning in March. About 35 accounts are expected to carry the first collection, the spokeswoman said. Wholesale prices will range from $15 for a sports bra to $125 for a Gore-Tex jacket.

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