NEW YORK — Cult accessories brand Sigerson Morrison is reaching out to fashionistas with smaller pocketbooks.
The New York-based company is launching a yet-to-be named diffusion line for spring that will carry lower prices than its core offerings. For now, the diffusion line is focused on footwear, although handbags may be added at a later date, said a company spokeswoman.
“The idea for our second line was to broaden our price range, without compromising the quality of the shoes,” said Miranda Morrison, Sigerson Morrison’s co-owner and designer along with Kari Sigerson. “Great taste is not about income, and we want to supply good-looking shoes to all stylish women.”
With wholesale prices at about $110 to $150, the new line of footwear will have a broader distribution and is targeted at a wider range of department stores than the core brand. The line, which is also designed by Morrison and Sigerson, will make its debut at Bloomingdale’s in February and has already been picked up by Nordstrom and Saks Fifth Avenue.
Among the offerings are thong sandals, Mary Janes and pumps in bright colors such as orange and green, as well as metallic shades of gold and silver. All of the footwear will come with one of three silhouettes of a standing woman, images that were adapted from work by artist Leah Singer, who collaborated with Sigerson Morrison on the ad campaign for the current fall season. Executives project first-year sales for the line at about $5 million.
The 13-year-old core Sigerson Morrison brand has developed a devoted following for its groovy footwear and handbags, which are sold at its five company-owned boutiques, as well as select wholesale accounts. Sigerson Morrison also just launched its Web site at sigersonmorrison.com, which has a selling component, and for the first time this fall, the company is starting an advertising campaign that will run on billboards in New York and Los Angeles. The guerrilla-style campaign includes some images without words and are designed to have an “underground connotation,” said a company spokeswoman.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast