NEW YORK — Cult accessories brand Sigerson Morrison is reaching out to fashionistas with smaller pocketbooks.

The New York-based company is launching a yet-to-be named diffusion line for spring that will carry lower prices than its core offerings. For now, the diffusion line is focused on footwear, although handbags may be added at a later date, said a company spokeswoman.

“The idea for our second line was to broaden our price range, without compromising the quality of the shoes,” said Miranda Morrison, Sigerson Morrison’s co-owner and designer along with Kari Sigerson. “Great taste is not about income, and we want to supply good-looking shoes to all stylish women.”

With wholesale prices at about $110 to $150, the new line of footwear will have a broader distribution and is targeted at a wider range of department stores than the core brand. The line, which is also designed by Morrison and Sigerson, will make its debut at Bloomingdale’s in February and has already been picked up by Nordstrom and Saks Fifth Avenue.

Among the offerings are thong sandals, Mary Janes and pumps in bright colors such as orange and green, as well as metallic shades of gold and silver. All of the footwear will come with one of three silhouettes of a standing woman, images that were adapted from work by artist Leah Singer, who collaborated with Sigerson Morrison on the ad campaign for the current fall season. Executives project first-year sales for the line at about $5 million.

The 13-year-old core Sigerson Morrison brand has developed a devoted following for its groovy footwear and handbags, which are sold at its five company-owned boutiques, as well as select wholesale accounts. Sigerson Morrison also just launched its Web site at, which has a selling component, and for the first time this fall, the company is starting an advertising campaign that will run on billboards in New York and Los Angeles. The guerrilla-style campaign includes some images without words and are designed to have an “underground connotation,” said a company spokeswoman.

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