NEW YORK — Russell Simmons, the mastermind behind Phat Fashions, will launch a line with Kellwood Co. for fall retailing.

Aimed at such stores as Sears and J.C. Penney, as well as specialty retailers, the line will be called Run Athletics, named after Simmons’ brother and Run DMC member Joseph Simmons, also known as Rev. Run, who will be the face of the ads for the brand.

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