Asking Simon Doonan to design Halloween costumes is like giving a sugarholic the keys to Dylan’s Candy Bar.
Target in December asked the Barneys New York creative director to design a costume collection, and it didn’t take long for him to agree. “This project really resonated with me,” said Doonan, whose birthday is on Halloween. “The holiday is huge and it’s growing. That’s why [Target] yodeled in yours truly.”
The result, Costume Couture by Simon Doonan for Target, is a more sophisticated approach to playing dress-up.
Costumes have clever phrases scrawled on them, such as “Trick or Trend” and “Chic or Treat” in the case of the Glamor Ghost costume. A Diva Witch dress is emblazoned with the legends “Fashion Fiend” and “Honk If I’m Fierce.” “You want to be a siren, a seductive witch,” explained Doonan.
“I’m obsessed with words. There are lots of double entendres,” said Doonan, who writes a blog for Barneys, a weekly column for the New York Observer and contributes to the Daily Beast.
Doonan approached the assignment “through the prism of fashion and popular culture. No one wants to look supergoofy. Halloween is the time for people to dabble in the more crazy aspects of popular culture that they don’t normally participate in the rest of the year. They get to be a little hedonistic.”
Surrounded on a recent afternoon by mannequins wearing his Halloween designs, Doonan explained he was inspired by reality TV shows and truth-is-stranger-than-fiction news stories. “I worked on this in the wake of the Salahi debacle,” he said, referring to the publicity-seeking Michaele and Tareq Salahi, who in November managed to slip by security at a White House dinner. Doonan’s A-List Celebrity costume, a one-shoulder red dress with gold stars, looks similar to the red sari worn by Michaele. “Say Cheese” is printed on the back of the Evil Paparazzi costume. A matching Petarazzi getup for dogs features a “Tabloid Terror” cape and cap.
“People on reality TV get to be exhibitionists,” Doonan said. “I thought of The Situation and those boys from ‘Jersey Shore’ when I did the T-shirt for the Pumpkin Punk Rocker costume.” His and Hers costumes — Meatballs for him and Spaghetti for her — feature red-and-white plaid tablecloth fabric, with yarn noodles cascading from the shoulders of the woman’s tunic. A pillbox hat topped with a heaping helping of pasta and meatballs completes the look. There’s a matching costume for dogs replete with a hat that says “Ciao! Chow!” Kids costumes are $25; adults, $30, and dogs, $9.99.
“I even got to design my own logo,” Doonan said, referring to the hand-lettered emblem.
The collection will be available in Target stores on Sept. 12 and on target.com on Aug. 22.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)