NEW YORK — With the heart of the back-to-school season approaching, Simon Property Group wants teens off the beach and back into the malls. The nation’s largest shopping center developer launches a massive teen marketing program Friday in Atlanta’s Mall of Georgia, which travels to Atlanta’s Gwinnett Place the next day and then 23 other Simon malls cross-country through Oct. 26.

The program, called Simon DTour Live, will integrate special events, entertainment and contests sponsored by Sprite, Nestle, Mentos, Clearasil, Delia’s, Cool Water by Davidoff and Strength magazine. Retailers participating include Aeropostale, Wet Seal, Gadzooks, Finish Line, Rave, PacSun, Claire’s Boutique, Foot Locker and Steve Madden, among others.

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