MILAN — Raf Simons has hopped on the cobranding wagon.
The Belgian designer has joined forces with Eastpak to develop a line of accessories under the Raf Simons Eastpak name. The collection will be infused with Simons’ staple accoutrements such as cuts and quirky details.
Eastpak has become a household name with a cult global following thanks to trendy yet sturdy backpacks in cotton Cordura. Simons and Eastpak first teamed up for the spring 2008 runway show, which led to a more solid union.
The project, which lasts for two seasons starting with fall-winter 2008-2009, comprises knapsacks, duffel bags and small accessories developed by Simons that will be carried in the designer’s 110 salespoints worldwide, plus select Eastpak doors.
This story first appeared in the October 29, 2007 issue of WWD. Subscribe Today.