By  on June 12, 2007

BARCELONA — Pronovias kept the froth to a minimum and U.S. retailers said that's the way they like it for 2008.

"My brides don't want frou," said Ida Moore, owner of Ida's Custom Veils in Overland Park, Kan. "They're 26 to 30 years old and they want simple, elegant gowns with no sparkle. They just want to look thin and pretty."

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