Denim has served as a second skin for musicians from The Beatles to The Boss.

Denim is as much part of rock ’n’ roll as guitars and cigarettes. From the early Sixties, when a promoter convinced the Beatles to change from jeans into suits so as not to shock unsuspecting television viewers with a flash of rebel denim, through the iconic cover of Bruce Springsteen’s 1984 album "Born in the U.S.A.," which featured a rear view of the artist in a pair of Levi 501s, to Sean "P. Diddy" Combs’ launch of the Sean John $100 million apparel line, jeans and music have gone hand-in-hand.

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