Denim has served as a second skin for musicians from The Beatles to The Boss.Denim is as much part of rock ’n’ roll as guitars and cigarettes. From the early Sixties, when a promoter convinced the Beatles to change from jeans into suits so as not to shock unsuspecting television viewers with a flash of rebel denim, through the iconic cover of Bruce Springsteen’s 1984 album "Born in the U.S.A.," which featured a rear view of the artist in a pair of Levi 501s, to Sean "P. Diddy" Combs’ launch of the Sean John $100 million apparel line, jeans and music have gone hand-in-hand."It’s a part of the American culture," said Gene Montesano, president of Los Angeles-based Lucky Brand Dungarees. "I was at Woodstock and I saw a half a million people wearing blue jeans. It was a great place for me to be."The connection between jeans and rock ’n’ roll is one that grew up naturally in the years following World War II. Even during their formative years, the children of the baby boom had to go their own way in music and fashion. Youngsters in the Fifties startled their parents by turning up their record players to the loud new rock ’n’ roll music and dancing in jeans. Jeans companies were quick to realize that teenagers were becoming passionate about music, and that it could be a powerful aid in attracting their attention. Levi’s jumped on the hippie bandwagon in 1967 with its "White Levi’s" ad, a play on Jefferson Airplane’s psychedelic anthem "White Rabbit."A spokesman for San Francisco-based Levi Strauss & Co. said music-driven promotion "definitely fits our target demographic. Everyone loves jeans, but young adults tend to be the trend-setters, the rebellious ones. And they tend to be passionate about music."For years, advertisers have used popular tunes to sell their wares, on the logic that a consumer can get a brand name stuck in her head along with a tune. (Sasson did just that in the early Eighties, with a TV campaign featuring Elton John singing his hit "Sad Songs" with the title replaced by the brand name.)Today, as part of their effort to be seen as hip, jeans companies are also working to promote little-known groups to their customers, in hopes that will raise the brand’s esteem in shoppers’ eyes.Diesel USA Inc. is attempting that through its upcoming Diesel U.S. Music project. In October, it will begin a competition for unsigned musical artists in five categories: rock, dance, urban, electronica and cutting edge. The culmination of the contest will end in a battle of the bands in New York in April 2003.Polo Jeans Co. tries to introduce customers to new artists through its Web site — it’s currently promoting the up-and-coming Austin, Tex.-based Spoon, whose influences include Prince and Elvis Costello. "It has to have a sense of uniqueness and discovery," said Ross Klein, senior vice president at Polo Jeans.Jeans companies are also quick to jump on the trends popularized by recording stars. Most major jeans trends of the last decade can be traced back to musical movements, from the torn-up grunge look popularized by Nirvana, Pearl Jam and other Seattle bands of the early Nineties, to the over-sized urban looks inspired by hip-hop artists like Puffy himself, to the low-rise style, which traces its look to Jennifer Lopez, Christina Aguilera and other Latin divas.For jeans designers looking for the next new trend, it might be worthwhile to spend more time watching what’s rising up the charts than what’s coming down the runways.
“I design by visualization. I see things, and most of the time they’re not practical to actually make, and what I’ve found here, it’s like anything’s possible. This is the first time that I’ve made a sole unit in two months. That process usually would take six, so here’s a difference,” said @virgilabloh of the first sneaker sample he created for @louisvuitton, pictured here. Abloh spoke to WWD about his debut collection for Louis Vuitton, creating @kendalljenner’s #metgala outfit and redefining the heritage brand. Read the full story on WWD.com. #wwdfashion (📷: @alfredo_piola)
The world’s largest producer of denim @iskodenim is sharing the strategy behind its product development process. Read our full interview with ISKO’s product development manager Baris Ozden on the company’s extensive research practices, upcoming denim trends and the latest material innovations on WWD.com. #iskodenim
“I genuinely fell in love with water, I fell in love with Fiji, I fell in love with the whole life that we lived for those few months,” says @mrsamclaflin of filming for his new movie “Adrift” with @shailenewoodley. The 31-year-old actor spoke with WWD about his upcoming projects, meeting Jamie Dornan and working with co-star Woodley. #wwdeye (📷: @jamstoker)
3 years ago, fans of the late singer Aaliyah started calling for a collaboration with @maccosmetics. With the strength of social media — including mock ups of products — 25,000 people signed a Change.org petition for a limited-edition collection, and MAC couldn’t ignore the buzz. Tomorrow, MAC will unveil MAC x Aaliyah, a tribute to the singer who passed away nearly 17 years ago. Head to our stories to preview the new collection, which was worked on by Aaliyah’s family and inspired directly by her makeup bag. #wwdbeauty
Artistic director @clarewaightkeller will be dedicating @givenchyofficial’s fall 2018 couture show in Paris on July 1 to house founder Hubert de Givenchy, who passed away in March at age 91. Givenchy said the collection would be “an homage to his iconic creations, technique, and personal lexicon” and a “celebration of his timeless elegance and grace.” Head to WWD.com to read more. #wwdfashion (📷: Delphine Achard)
La Double J made a name for itself with its vintage-inspired prints, but for resort, designer JJ Martin has ventured into new territory: enter rich jewel toned solids and decadent embellishment, in the form of appliqués, crystals and sequins. #wwdfashion #resort19 #ladoublej
This Just In: J. Crew Group has named Johanna Uurasjarvi as its chief design officer.
Uurasjarvi succeeds Somsack Sikhounmuong, who left the company last September. Tap the link in bio for the full report. #wwdnews
“She came into my hotel room and she was like, ‘I have Chanel and Christian Dior.’ She was like, ‘Chanel likes you.’ And I was like, ‘I’m going to start crying,’” breakout star Maddie Hasson tells WWD of her styling sessions Molly Dickson. “I really like classic, elegant things. I love the way Anna Wintour dresses.” Read more about Hasson’s role in @impulseseries on wwd.com. (📸: @jgreenery ) #wwdeye
@virgilabloh revealed he's working with Australian stylist and
Vogue Australia fashion director @christinecentenera for his debut @louisvuitton men's collection, which will be presented in Paris on June 21. Centenera met Abloh while both working with Kanye West, where she consulted on his all his runway collections since his debut spring 2012 women's wear show. Read the full story on WWD.com. #wwdfashion #wwdnews (📷: @asussmanphoto)