Sisley hopes its latest women's fragrance, Soir de Lune (moonlit night, in English), will stand out from the plethora of other scented products set to bow this fall. Its price point certainly will, at $100 for 30 ml. in the U.S.
LONDON — Sisley hopes its latest women's fragrance, Soir de Lune (moonlit night, in English), will stand out from the plethora of other scented products set to bow this fall. Its price point certainly will, at $100 for 30 ml. in the U.S.
"It's very romantic," said company founder Hubert d'Ornano, at a launch hosted by him and his wife, Isabelle d'Ornano, in their chic Knightsbridge pied-à-terre here. Their son, Philippe d'Ornano, general manager of Sisley Cosmetics Worldwide, introduced it to the American press in New York last week.
Soir de Lune is the third pillar in the French brand's scent portfolio, which comprises Eau du Soir, introduced in 1990, and Eau de Campagne, which bowed in 1974.
"You can do a fragrance for a season, or a lifetime," said Philippe d'Ornano. "We are choosing to build a fragrance that will last a lifetime."
In today's voracious market, Sisley's leisurely launch pace is highly unusual. "We're not in the business of launching a fragrance every year," said Christine d'Ornano, Sisley's founders' daughter and managing director of the company's U.K. and Ireland subsidiary. "It's really a very personal affair. My mother is very involved in the development of the fragrance, and we do what we think personally we want to launch."
The company has been ruminating over the launch for some time, explained Hubert d'Ornano. "Seven or eight years ago, we worked with Isabelle on a new fragrance," he recalled. "She found a new fragrance that she liked very much, and she put it in the cupboard to let it sleep a little bit." The project was resurrected in recent years and its development process was restarted.
Concocted by International Flavors & Fragrances perfumers, the floral chypre juice comprises top notes of bergamot, mandarin, lemon, coriander, nutmeg and capsicum pepper oils. At the blend's heart are notes of May rose centifolia and mimosa flower absolute, jasmine, lily of the valley, iris and peach. Woody moss, musk, honey, sandalwood and Indonesian patchouli notes are featured in the drydown.
Soir de Lune's round bottle is flat at the front and back, with its name engraved on its front face. It is topped by a silver-plated sculpture-like cap designed by Polish artist Bronislaw Krzysztof, and depicts a woman embracing a man's face carved into a crescent moon. "The artist came to have lunch with my parents, and the idea of a new fragrance was mentioned," remembered Philippe d'Ornano. "He asked if he could make some designs for it. Eight months later, he came back for lunch with 20 bottle cap designs."The new fragrance's outer packaging is white and has a sprinkling of gold dots, reminiscent of stars in a night sky. The eau de parfum will be available as 30-, 50- and 100-ml. sprays. In the U.S., in addition to the 30-ml. size for $100, the other two will cost $145 and $200, respectively.
The fragrance will enter many global markets in September, with an exclusive planned for London's Harrods in August. In the U.S., it will be sold in upscale specialty stores, including Saks Fifth Avenue, Bergdorf Goodman and Neiman Marcus, for a total of about 85 doors in the U.S.
The scent's launch will be backed by a single-page advertising campaign featuring the flacon and a collage of interior details of a room in the d'Ornano's art-filled home. It was decorated while Soir de Lune was in development. "It was our mood," said Isabelle d'Ornano, referring to the lavish salon complete with a colorful gilded and paneled ceiling. "This house carries what we like now."
"It's interesting to present the perfume with interiors representing the surroundings of the people who created it," said Philippe d'Ornano.
A sampling drive will include miniatures and vials. Sisley executives declined to comment on sales forecasts, but industry sources estimate the scent will do $6 million at retail in the U.S. in its first year.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty