DALLAS -- Jewelry designer Brenda Schoenfeld threw a cocktail party this fall to celebrate the third anniversary of her namesake retail boutique on Lovers Lane here.
Sales at the boutique -- the site of the party -- are projected at $600,000, even with last year.
The big growth, however, is expected to be in Schoenfeld's wholesale business, which is aiming for a 50 percent surge in 1994 to about $2 million, according to Tricia Mattil, vice president at Brenda Schoenfeld. The optimism stems from the popularity of sterling silver, Schoenfeld's medium, in the accessories market, Mattil said.
At the party, Schoenfeld credited her infant son, Diego, as the inspiration for much of her newfound creativity.
"The shiny pendant on silver and gold matte cording is one of my main themes for summer," explained Schoenfeld. Wholesale prices range from $12 to $60.
Other summer styles include rings, charm cuffs and bracelets, belt buckles, earrings and chokers, rendered in smooth, embellished and oxidized sterling. Wholesale prices go from $14 for a ring to $200 for a belt buckle.
For fall, Schoenfeld plans to move away from oxidized silver and explore other finishes.
Schoenfeld counts as clients about 1,200 department and specialty stores, and she is represented at wholesale markets in New York, Dallas, Los Angeles, Atlanta, Denver and Miami.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast