NEW YORK -- Whether it's a ready-to-wear designer exploring sportswear or bridal designers expanding into eveningwear, vendors are braving the economy and branching out. Here's a look at what six firms are doing to separate themselves from the...
NEW YORK -- Whether it's a ready-to-wear designer exploring sportswear or bridal designers expanding into eveningwear, vendors are braving the economy and branching out. Here's a look at what six firms are doing to separate themselves from the pack.Linda LoudermilkLos Angeles-based Linda Loudermilk was originally a sculptor before entering the apparel industry with her eponymous eveningwear line. Previously available only to celebrities out of her Los Angeles atelier, the designer is now set to show her spring 2003 line at the Paris ready-to-wear shows in October."We met with someone from the Chambre Syndicale and they weren't sure if we should show at the Pret-a-Porter shows or the haute couture shows," said the designer. On why she chose to show in Paris, Loudermilk said: "The line is very European and the response that I get in the U.S. is that it's a European style."Furthering the European styling, the line will be manufactured in San Marino, Italy, starting with the spring 2003 collection. Styles for the line range from leather bustiers to full-length leather gowns trimmed with Swarovski crystals."It was a natural progression into clothing design because I used to do sculpture with metal objects on the body," Loudermilk said. "If I wanted to be an artist I would just do my sculpture, but I really enjoy business, so combining the two was natural."Since Loudermilk said she thinks edgy clothing today is cut for younger clients, the designer plans to fit her clothes on numerous body types.Inspirationally, the line is based on Loudermilk's intuition of trends and nature, which the designer said translates into lots of leather gowns with woven leather details in solid colors like black and white.According to Ashley Acree, director of sales and marketing, the line is expected to reach sales between $250,000 and 300,000 for spring 2003.Bill Blass CoatsAfter using Loro Piana's "Storm System" fabrics in limited outerwear pieces this spring, Bill Blass Coats created a 15-piece line using the water-repellent and wrinkle-free technology in heavier fabrics supplied by the high-end Italian mill. Previously, Storm System technology was primarily used in lightweight rain slickers.New York-based coat manufacturer Rose Cloak & Suit Co. holds the license for Blass outerwear and has struck up a special agreement with Loro Piana to use Storm System technology exclusively in camel hair, wool and wool and cotton blend fabrics for women's coats, raincoats and outerwear.The line features toggle coats, carcoats and peacoats, as well as full-length styles in rich fabrics including cashmere, camel hair, mohair, corduroy and tweed. There are also traditional quilted coats and some nylon pieces.The line is designed in conjunction with Bill Blass Ltd., but is manufactured in contracted factories in Italy and Poland, according to Rose Cloak vice president Ron Gallo."We tested it out in spring 2002, but it's going to explode in fall," Gallo said, who said he expects sales volume to reach $2 million for fall.Wholesale prices for the line start at $545 and run as high as $2,295 for a black nylon coat with zip-out mink lining.Donna HaagCiting more sales potential for a lower-priced line than her designer-priced ready-to-wear label, Donna Haag's secondary line, DH2L, made its debut for fall 2002 retailing with a wholesale price range between $65 and $300.The designer said she expects first-year sales revenue of $1 million for the sportswear line and plans on selling to both specialty and department stores."The potential for these price points is greater, so it's a way to expand the business," Haag said.According to Haag, mixing different types of fabrics creates a special look, such as placing an ultrasuede detail across the waistband of a tie-dyed satin dress. Another example of fabric play is the placement of chiffon inserts in the seams of a stretch denim dress. Other fabrics like double-faced jersey and stretch satin are apparent throughout the line."For the designer line, there's a lot of [customization] and we work with the mills to change colors so they're exclusive to us," Haag said. "We continued to do this with the sportswear."Michelle RothThe idea for Michelle Roth's evening line sprouted when the Australian-born bridal designer started reworking her client's wedding gowns to wear as evening gowns. For spring 2003, Roth will introduce a true evening line to be sold separately from the bridal, though she said she will continue offering her popular wedding dress recycling program."My national bridal clientele didn't want to let the Michelle Roth experience stop after the wedding," Roth said. "With my eveningwear, I won't have the restraints, so I can really let loose."One area where Roth will loosen things up is in the bust. "There will be cleavage for sure," said the designer. "But it will be modest cleavage."Roth said her main objective is to create wearable clothes that are comfortable, rather than overbearing. Slip dresses and bias-cut numbers with lace overlays will keep the line light and airy, Roth said, while a combination of French and U.S. fabrics, such as Chantilly lace, thin charmeuse, four-ply silk and some denim, will add diversity and luxury. Colors will be earth tones like tarnished bronzes and golds, in addition to basic black and navy, Roth said.The line will be manufactured entirely in New York, with wholesale prices of $1,000 to $4,000."Not everyone is going to the Oscar's every night of the year, so the look has to be light and not overly beaded," she said, while citing her golden rule: "If I don't feel comfortable wearing the piece, then it's not part of the collection."According to codesigner Henry Roth, the line is expected to generate sales of $2.5 million to $3 million this year.Peter LangnerBest known for his high-end wedding gowns, Peter Langner reacted to strong demand from clients and retailers in the U.S. and launched a small special-occasion collection for spring retailing. The line is currently available at select stores, such as Rizik Bros. in Washington, D.C., and Yolanda's in Waltham, Mass.For fall, the line is aimed at better department stores in Europe, the U.S. and Canada, such as Harvey Nichols, Bergdorf Goodman and Barneys New York, according to Langner.With the help of 29 women in his Rome-based atelier, Langner created 20 dresses that range in style from strapless silk gowns with crystal beading to delicate chiffon pieces with organza appliques.The handcrafted quality found in Langner's bridal work is present in the evening collection, since both come out of the same studio, but the two lines differ in style. The bridal is more tailored and architecturally constructed, whereas the eveningwear is less rigid and sexier, the designer noted.Langner also employs three full-time embroiderers who give him the ability to make fabrics more elaborate, whether it's by encrusting an entire dinner jacket out of crystal or by adding beads to a lace bodice. Langner also works closely with Italian mills to make special fabrics for his designs, furthering the customization element of his work.Rather than creating gowns from a sketch as most designers do today, Langner drapes muslin over a mannequin to get the desired silhouette and drape of a gown -- a practice normally associated with couture designers.Langner said creating a small niche where success isn't associated with volume is his main objective."There are a lot of companies that are doing great business, but they try to get as many gowns out as possible," he said. "I'm not able to make 4,000 gowns with the quality I have. I don't want to cut quality and service for production."Landed U.S. wholesale prices for the evening line range from $1,100 to $2,600, with some pieces reaching as high as $4,900. Langner said he wants to keep retail distribution limited and projects first-year sales volume to come in around $250,000.Emilio CavalliniAfter producing his own line of hosiery for 32 years, as well as private label legwear for retailers such as Banana Republic and Express, Emilio Cavallini has entered the ready-to-wear market with a small collection of seamless dresses and separates made from circular knitting machines.The apparel is made alongside the hosiery in Cavallini's Florence, Italy-based factories using nylon, wool, viscose and cotton blends. The line makes its debut for the fall retail season and is targeted at specialty stores. The wholesale price range is between $30 and $80.Lisa Cavallini, who is Emilio Cavallini's daughter and president of the company's U.S. operations, said she expects first-year sales revenues for the apparel to reach $10 million."
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews