NEW YORK — Something smells different at SCO.
This story first appeared in the October 25, 2002 issue of WWD. Subscribe Today.
Skin Care Options, the customized skin care line, will debut its first fragrance in mid-November.
SCO, founded by Theresa Ma two years ago, offers 18 items for the face and body, ranging in price from $42 to $150. All of the products, except the Oil Free Face Shield SPF 30, can be customized with up to three infusions, chosen from a selection of 23 ingredients.
The Concept: The inspiration for SCO scent literally came from the SCO products themselves. As Ma noted, “the fragrance came about because most (about 80 percent) of the customers that smell the product comment on how clean and fresh it is, not like normal skin care products. I absorbed all of the comments, took the base notes and kicked them up. The fragrance is clean and a little bit more feminine.” The essential oils in the skin care products — bergamot, neroli and patchouli — create their scent.
The Mission: “I’ve had the idea for two years and went through many formulations. It was different than skin care because you have to take so many things into consideration. It was nice for me to have the store because I was able to test the scent out on people and get their input.” Ma said that customers chose what is now SCO scent over other test formulas 90 percent of the time and feels it will do well based on her research.
The Goal: Industry sources estimate the scent could do as much as $250,000 in its first year. The fragrance comes in a .95-oz. bottle and will retail for $68. SCO scent will be available at the boutique on Mulberry Street and at Barneys New York. “Barneys is the ideal partner for me, visually. The atmosphere is upscale and beautiful, but not run of the mill. In order for SCO to be translated correctly, you need to translate the visual wall.” The counter will resemble the boutique with glass infusion tubes and stainless steel, mixed with Barneys’ wood and glass cabinets.
The Creation: SCO scent contains top notes of bergamot, green foliage and basil; the middle notes are a mix of white blossoms (lily of the valley, peonies, freesia and jasmine) and citrus fruits (grapefruit, nectarine and blackcurrent), and the dry down is a blend of amber, mosses and musks. Ma worked with American Flavors and Fragrances and Rose Dashaw, who has formulated products in the SCO line, to develop the scent. Tony Yumul, who has designed the packaging for the line, designed the bottle.