NEW YORK -- Makers of sleepwear and loungewear say their appointment books are filled this week.
January typically is regarded as one of the smallest markets overall for innerwear, but it's an important time for the robe and sleepwear firms, who will be discussing promotional programs with retailers, as well as marketing strategies and co-op advertising, looking ahead as far as fall.
Retailers also are expected to complete spring orders. Vendors note that a good number of smaller specialty stores and even some big stores waited until they got Christmas business results before committing open-to-buy dollars for spring. Additionally, some sleepwear and robe vendors will take the opportunity to preview transitional goods and ideas for fall selling.
Summing up retailers' thoughts, Leslie Freytag, vice president and divisional merchandise manager of intimate apparel at Neiman Marcus, Dallas, said: "I'll be in New York this week to wrap up spring and finish up with Mother's Day items. I'll also be taking an early first look at fall ideas."
J. Thomson Wyatt, president of Vanity Fair Mills, a VF Corp. division, said, "We are expecting a good attitude from retailers because newness is still driving their innerwear business. We were pleasantly surprised by the good sell-throughs at stores during Christmas."
Niko Oreopolis, an owner of Nap Inc., a maker of daywear, sleepwear and loungewear under the Nap label and private label, said work on special programs with mass merchandisers and department stores will be the highlight of the week. He noted that the number of units ordered in the programs average between 20,000 and 100,000.
"We are projecting overall sales gains of between 40 and 50 percent for 1994," he said, noting that texture, fabric mixes and fashion colors and prints will be key factors.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty