HAIR RESEARCH: L'Oréal is set to create a hair care research center in the Paris suburb of Saint-Ouen. Around 600 researchers and technicians will be based at the 3.7-acre site, which is to be operational by 2010. "The new hair care laboratories we are announcing today correspond to this organization's modern and original vision, to service the performance of our research and the safety of laboratories," said Jean-François Grollier, L'Oréal's executive vice president of research and development, in a statement issued Monday. He added the French beauty giant considered it important to locate the new site near its French research centers in Clichy and Asnières. L'Oréal did not disclose how much it will invest in the project. More than 3,000 people work in the company's 16 research centers around the world. In 2006, L'Oréal spent 533 million euros, or $726 million at current exchange, on research, and logged 569 patents.

T.V. SCENTS: Jaye Hersh is expanding her QVC repertoire into beauty with the Tuesday launch of the perfume iT. The owner of the Los Angeles boutique Intuition will sell a 2-oz. bottle for $48 on the show "Beauty Newsmakers." For nearly two years, Hersh has offered apparel and accessories items that have found a following in her store and in Hollywood to the QVC audience. "If you don't have a chance to get to L.A., here's a chance to get a piece of Hollywood at a great value," said Hersh, explaining her appeal on the shopping channel.

She added that iT has been available at her store for a year and has been picked up by various celebrities, including Denise Richards, Carmen Electra, Tori Spelling and Britney Spears. Due to legal reasons, Hersh will not discuss those names on QVC. Instead, she will elaborate on the fragrance by showing viewers its ingredients such as honeysuckle, tangerine, grapefruit, night blooming jasmine and blue tiger lily. "IT came out of my own mixes of scents through the years and people asking me what I am wearing," Hersh said. After her QVC beauty launch, she plans to grow the iT line with oil, candles, bath products and hair care. "They [QVC] are very much behind me," she said.

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