NEW DIRECTION: Haircolorxpress, the salon franchiser that offers licensed hairstylists and colorists the opportunity to own and operate their own salon, is rebranding itself. In an effort to appear less budget oriented, the firm’s new salons and...
NEW DIRECTION: Haircolorxpress, the salon franchiser that offers licensed hairstylists and colorists the opportunity to own and operate their own salon, is rebranding itself. In an effort to appear less budget oriented, the firm’s new salons and 20 existing salons will now be called HCX and will have the tag line, thehaircolorexperts. A new logo, new brochures, print advertisements and point-of-sale materials are being launched to support the business, which opened its first salon in 2001.
WORKING UP A LATHER: Last month, skin and hair maker/retailer, Lather, opened its fourth store, this time in Scottsdale, Ariz. Two more Lather stores are planned to open this year, possibly in San Francisco and Dallas. The three-year-old company, which handmakes 50 skin, face and hair care items, looks to end 2003 with $5 million in sales, which includes sales of products from its stores, as well as sales in Nordstrom in Los Angeles and Las Vegas; on QVC; in Henri Bendel, and at various specialty stores nationwide. And Lather isn’t showing signs of slowing down. Four additional stores are planned for 2004 and the company is expanding its distribution in Nordstrom stores in San Francisco, Santa Barbara, Orange County, Calif., and Arizona. Lather also is creating a line of products to be used and sold at the new Borgata Hotel, owned in part by MGM, in Atlantic City, which is planned to open in July.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)