NEW DIRECTION: Haircolorxpress, the salon franchiser that offers licensed hairstylists and colorists the opportunity to own and operate their own salon, is rebranding itself. In an effort to appear less budget oriented, the firm’s new salons and...
NEW DIRECTION: Haircolorxpress, the salon franchiser that offers licensed hairstylists and colorists the opportunity to own and operate their own salon, is rebranding itself. In an effort to appear less budget oriented, the firm’s new salons and 20 existing salons will now be called HCX and will have the tag line, thehaircolorexperts. A new logo, new brochures, print advertisements and point-of-sale materials are being launched to support the business, which opened its first salon in 2001.
WORKING UP A LATHER: Last month, skin and hair maker/retailer, Lather, opened its fourth store, this time in Scottsdale, Ariz. Two more Lather stores are planned to open this year, possibly in San Francisco and Dallas. The three-year-old company, which handmakes 50 skin, face and hair care items, looks to end 2003 with $5 million in sales, which includes sales of products from its stores, as well as sales in Nordstrom in Los Angeles and Las Vegas; on QVC; in Henri Bendel, and at various specialty stores nationwide. And Lather isn’t showing signs of slowing down. Four additional stores are planned for 2004 and the company is expanding its distribution in Nordstrom stores in San Francisco, Santa Barbara, Orange County, Calif., and Arizona. Lather also is creating a line of products to be used and sold at the new Borgata Hotel, owned in part by MGM, in Atlantic City, which is planned to open in July.
HERE COMES THE SOLEIL: There’s a new hair care line under the Kerastase brand, Soleil, which replaces Solaire, a color treatment system that launched in 1975. According to Frédérique Besson, general manager for Kerastase, Soleil’s new formulas use ceramide and pro-vitamin B5 to help repair dry and damaged hair — common symptoms of color-treated hair. In addition to the line’s usual shampoos and conditioners, there’s a new product, Aqua Protective, an antidrying treatment designed to penetrate hair fiber to protect it from the sun. Aqua Protective retails for $29, while shampoo and conditioner retail for $24 and $26, respectively.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia