GOING, GOING, GONE: While Procter & Gamble nixed the Vidal Sassoon hair care line from consumer consumption in the fourth quarter of last year, Vidal Sassoon afficionados could still buy their favorite product from one of 25 Vidal Sassoon salons internationally. Not anymore. Beginning in June, Wella branded products will replace all Vidal Sassoon hair care products in salons, according to Annie Humphreys, international director for color and technical research for Vidal Sassoon. Humphreys added that the move should be an easy one since Vidal Sassoon salons already stock the German hair care company’s color products. The move marks the end of a 30-year product legacy.
This story first appeared in the March 14, 2003 issue of WWD. Subscribe Today.
TAKE A BOW: Winners of this year’s behindthechair.com style awards were announced last Sunday night at the Roseland Ballroom. Chosen by the salon industry’s 75,000 members, winners included: TIGI Catwalk Oatmeal & Honey for favorite shampoo; Matrix Biolage Conditioning Balm for favorite conditioner; Matrix Amplify for best volumizing products; Artec Color Shampoos/Conditioners for favorite color-enhancing products; Joico K-Pak for favorite deep or restorative conditioner; Paul Mitchell Sculpting Foam for favorite styling gel, lotion or mousse; Sebastian Shaper Plus for favorite hairspray; TIGI Bedhead Manipulator for favorite specialty styling product; TIGI Bedhead Superstar for favorite new product, liquids; Redken Rough Paste for favorite new product, styling; Robert Cromeans for favorite platform artist; and Redken Fifth Avenue for best overall professional products company.
NEW FACE: Redken has repackaged its entire hair care line; shampoo bottles are now see-through and conditioner containers are now opaque. Redken’s Extreme line — a five-item regimen designed to treat damaged hair — has also been tweaked. Formulas now use a patented 3D Repair Complex to fortify hair. Extreme Fuel, a rinse-out treatment designed for highlighted and bleached hair, has replaced a former treatment, and CAT, an existing protein reconstructing spray under the Redken umbrella, has been added to the Extreme collection. The new Extreme line rolls out to salons during the next several weeks.
COLOR ME HAPPY: Brad Johns and Frédéric Fekkai are launching color extender shampoos this spring. Fekkai’s line will include Rio Red and Brilliant Brown, joining his existing Baby Blonde color-enhancing line. Brilliant Brown is formulated with a blend of natural coffee beans, caramel and henna flowers, and is designed for brunettes. Rio Red contains plant-based colorants, beet extracts and henna and is meant for red heads. Each 8-oz. container retails for $20.
Brad Johns is adding three color-enhancing shampoos and conditioners to his existing Colorsave line. Each item is fortified with sea algae, amino acids, and sunflower oil. The new products will be available next month at the Brad Johns salon located within the Avon Salon & Spa, and on avon.com. The 6.7-oz. containers will retail for $20.
FOLLOW THE BOUNCING BALL: The use of exercise balls has made its way into workout regimens across the country. The latest comes from The New York Health & Racquet Club in a class called Body Fusion. Instructed and designed by Russian gymnast Dina Kozitskaya, Body Fusion incorporates gymnastics with core stabilization, flexibility and strength-training techniques.
The one-pound ball, which in Kozitskaya’s class is the size of a volleyball, is used throughout the 50-minute workout. During warmups, students hold the ball and move it in circles, twisting from side to side. To exercise legs, students are instructed to hold the ball firmly between their knees for squatting and deep knee bends. The ball is also used for floor exercises, helping train glutes and abs. The low impact workout is set to the music of Cirque du Soleil’s “Quidam.” Body Fusion is offered at NYHRC’s 23rd Street location every Tuesday at 5:45 p.m.
EASY DOES IT: The Metamorphosis Day Spa, located on 127 East 56th Street, has implemented software that allows for online booking. The new technology makes making reservations — and even paying — a talk-free process. The new tool allows clients to book appointments 24 hours a day, seven days a week. The spa expects to add the service to its Web site, http://www.metspa.com, later this month.