FRIEDA MOVES: The Andrew Jergens Company, the new parent of John Frieda Professional, is so impressed with Frieda’s creative, marketing and media team that the hair care group’s responsibilities will now also include Jergens’ skin care business. The Cincinnati-based division will report to Frieda Professional in Connecticut. Jergens also plans to add several new positions to Frieda’s marketing and brand groups.
This story first appeared in the October 25, 2002 issue of WWD. Subscribe Today.
Frieda’s in-house public relations group, as well as its outside firm, Tractenberg & Co., will remain. However, Kim Livingston, former head of in-house public relations and sister of Gail Federici, the former president of Frieda, will be replaced. A successor has not been named. John Frieda’s headquarters will move to Stanford, Conn. from Wilton, Conn. in March to be more accessible to Manhattan.
SCALP DR.: Dr. Howard Murad is taking his skin care expertise to another category: hair care. Murad Professional Scalp Treatment is now shipping to salons across the country. Murad Professional consists of eight stockkeeping units: a shampoo and conditioner for fine and thinning hair, a shampoo and conditioner for color treated/normal hair, a styling gel, a moisturizing pomade, and two serums, one for color-treated hair and one for thinning hair. Murad’s six-sku hair care line that launched in 1997 — to less than stellar success — has been phased out. Products in the new collection will retail from $15 for the shampoos, conditioners and styling products to $25 for the serums.
Product packaging is designed to “take the mystery out of using the product” by listing each active ingredient’s main contribution. Within a year, the line will be distributed to 15,000 salons. DavexLabs, founded by David and Robert Berglass, will handle all Murad sales and marketing from their headquarters in Santa Monica. Robert Berglass was the former president and chief executive of The Dep Corp., the hair styling company that was sold to Henkel KGAA in 1998 and renamed Schwarzkopf & Dep Inc.
B THERE: Hairstylist Philip B. is opening his first retail store Wednesday, on South Robertson Blvd. in Los Angeles. The 1,200-square-foot store will offer the entire Philip B. hair care collection — 15 skus — including his four-step treatment, comprised of a rejuvenating oil, a scalp-stimulating shampoo, a light-weight protein cream and a pH-balancing astringent finishing rinse. The treatment, which retails in a kit for $80, can also be performed in the store’s salon area for $200. Philip B. products retail from $21 for Peppermint Avocado Shampoo to $45 for White Truffle Shampoo. Philip B. explained that opening a store was the next natural step for his business. “I needed a platform for my products,” he said. “I have used Neiman’s and Barneys and many other stores as my launchpad but I needed a place where I could really educate, teach, sell and perform treatments.” Philip B. is sold in 400 stores around the world.
CURL CARE: L’Oréal’s luxury professional brand, Kérastase, is introducing Elasto-Curl, a line of hair care products designed for curly tresses. The ultrapremium line, which lands on select salon shelves this month, utilizes three components: glycerol for conditioning; silicone derivatives for frizz-control, and amphoteric polymers for added curl definition. Elasto-Curl is a three-step curl-highlighting ritual that begins with Bain Elasto-Curl ($17), a shampoo; Soin Elasto-Curl ($26), a rinse, and two texturizing options: Elasto-Curl Mousse ($20) for fine, curly hair and Crème Elasto-Curl ($20) for thick, curly hair.
TURN UP THE VOLUME: Frederic Fekkai is rounding out his Full Volume hair care line with a Full Volume Conditioner and a Full Volume Mousse. The conditioner ($20) is designed to add body as well as shine. The mousse ($18.50) — a medium Fekkai thinks is making a strong comeback — was inspired by the rocker styles he created for Diane Von Furstenberg’s spring 2003 fashion show. In other news, the Fekkai salon on 15 East 57th Street will extend its operating hours to Sunday beginning Nov. 17 and ending Dec. 22.
WATER WORKS: Ouidad, the hairstylist best known for curl-taming, is introducing Water Works Shampoo, one designed to rid hair of minerals found in hard water. Botanical ingredients, fruit acids and vitamins are included in Water Works’ formula to help nourish dry, course hair.
Water Works will retail for $5 for a 2-ounce container and $10 for an 8-ounce bottle beginning Monday on Ouidad’s Web site, ouidad.com. Water Works will launch in select salons in January.
KIEHL’S SAYS: In response to requests from hair stylists and customers, Kiehl’s Since 1851, the New York-based apothecary, is launching Solid Grooming Aid for Conditioning and Control. The new grooming tool is designed to provide medium hold while conditioning, smoothing and controlling hair. Naturally-derived oils and waxes aim to deliver a rich texture with antifrizz benefits for sculpting and separating short-to-medium hair lengths. Solid will retail for $15.50 per 1.75-ounce jar beginning in December.