COLOR ME — NOT!: Unilever has delayed the launch of its highly anticipated fourth-quarter entry into the hair color category. One industry source said Unilever is contemplating a March 2003 hair color launch, while another source believes the hair color introduction could be delayed until 2004. However, both said Unilever’s new color product would be marketed under the ThermaSilk brand. A Unilever spokesperson declined to confirm the reports of a hair color launch, remarking, "There is nothing to say."

A postponement could be related to Clairol’s recent launch of a multimillion-dollar advertising campaign, which has been echoing across airwaves, with seven TV spots planned to broadcast over eight weeks.

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