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COLOR ME — NOT!: Unilever has delayed the launch of its highly anticipated fourth-quarter entry into the hair color category. One industry source said Unilever is contemplating a March 2003 hair color launch, while another source believes the hair color introduction could be delayed until 2004. However, both said Unilever’s new color product would be marketed under the ThermaSilk brand. A Unilever spokesperson declined to confirm the reports of a hair color launch, remarking, “There is nothing to say.”
A postponement could be related to Clairol’s recent launch of a multimillion-dollar advertising campaign, which has been echoing across airwaves, with seven TV spots planned to broadcast over eight weeks.
According to data from Information Resources Inc., ThermaSilk generated $104 million in retail sales for the 52-week period ended Aug. 11 in food, drug and mass stores, excluding Wal-Mart. Sales, however, have slipped since its explosive launch in 1998. ThermaSilk’s sales dropped 14.4 percent for the same period in 2001, according to IRI. The brand recently launched two new sku’s; ThermaSilk Curl Defining Shampoo and Conditioner, which retail for $3.99.
COMING TO NY: Garnier, a division of L’Oréal USA, has tapped Publicis in New York to handle the national advertising for the launch of Fructis, a hair care line to be introduced in the U.S. in the first quarter of next year. The launch is expected to be one of the largest product launches by the hair care giant. Fructis is currently sold in Europe. Publicis handles other L’Oréal brands, such as Lancôme, L’Oréal Plenitude and Pure Zone. Fructis will expand Garnier’s U.S. business beyond hair color and into hair care.
NEW TO REVLON: Pamela Vaile, founder of Pamela Vaile Associates, a beauty product consultant, will join Revlon Tuesday as senior vice president, global product development. She replaces Donna Barasch, who previously left the company.
Vail began her career with L’Oréal in 1976, and then spent 10 years at Avon before moving on in 1988 to help with the launch of Bath & Body Works. From 1991 to 1994, she worked in product development for Borghese. She started her own firm in 1994.
BRAND BUY: Helen of Troy has entered the hair care, body powder, face and skin care categories with the acquisition of six personal care brands from Procter & Gamble. The brands, the company said, collectively generate approximately $45 million in annual sales. They include several from P&G’s May 2001 acquisition of Clairol, such as Condition 3-in-1, Final Net, Vitalis, and Ammens. Brands acquired through Clairol’s licensing agreements include Sea Breeze and Vitapointe, and are subject to third party approval. Helen of Troy will create a new division to market its new brands. The company’s current product portfolio includes hair dryers, curling irons, hair setters, women’s shavers, brushes, hair accessories and footbaths.
FIRE BURNS WAREHOUSE: Allou Healthcare Inc. has lost nearly $80 million in inventory because of a fire at the company’s Brooklyn warehouse Thursday morning. No one was hurt. Allou officials said the company is fully insured at the company’s selling price of products, not at cost. Allou distributes health and beauty products, prestige fragrances and cosmetics to more than 4,200 independent, convenience and national drug stores.
SHARE, SHARE ALIKE: The Daya Day Spa & Salon and Ven Shoe Salon, both in Austin, Tex., are joining forces to raise money for the Candlelight Ranch, a nonprofit foundation near Austin that provides an outdoor recreational retreat for terminally ill, economically disadvantaged children. The fund-raising event, to be called SHAIR — a wordplay on shoes and hair — will present an elaborate runway show on the latest trends in hair, pedicures and shoes. Lighting will only capture heads and feet. Proceeds from SHAIR will go to Candlelight Ranch’s Tree House Project, which looks to build tree houses that are fully handicap accessible. The event will be held November 9 at 7 p.m. at Daya Day Spa.
SCHOOL DAYS: Madina Milano’s marketing department has opened up the fall season with a splash by teaming up with eccentric hairstylist/makeup artist/salon owner/DJ Marco Orea Malià. Milano and Malià, who owns salons in Milan and Bologna, will offer “makeup and hair school” from Tuesday to Friday in Milan’s Via Meravigli showroom. Students signing up for the $49, two-hour class can take advantage of synergies between the two companies to create the perfect style for their personalities.
MURPHY MOVES: George Little Management, LLC has promoted Elizabeth Murphy to show manager for Extracts, a trade show for aromatherapy, fragrance and personal care products. The promotion is effective Oct. 15, just as Extract’s fall show comes to a close. Extracts is produced twice a year, in the spring and fall. Murphy will report to Penny Sikalis, vice president and GLM group manager, and will be responsible for sales, marketing and management of Extracts.
MEN ONLY: DownTime Spa, a full-service spa in the Williamsburg section of Brooklyn, is offering VIP nights for men only. Melaina Ulino, owner of DownTime Spa, is responding to requests made by male customers who said they would feel more comfortable if a men-only night was established. Men-only night is slated to start Thursday and continue each Thursday after that. A party celebrating the new VIP night will be held from 6 p.m. to 9 p.m. at the spa on 115 North 7th Street. Services such as the Back to Glow Men’s Facial, Chill Out Men’s Facial and Hands On Men’s Scalp Massage are some of the male-tailored treatments. Prices range from $15 for a manicure to $85 for the Back to Glow facial.
ZEROING IN: V’tae Parfum and Body Care is expanding its Big Zero bath salts brand into a complete body-care collection. The new collection includes The Big Zero Body Lotion, $10; The Big Zero Bubbly Soap, $10; The Big Zero Bath & Massage Oil, $10; The Big Zero Body Buff, $10; and The Big Zero Bath Salts, $7. All Big Zero products are free of preservatives, additives and fragrances, and use only organic and natural ingredients, such as aloe vera, organic safflower oil, organic jojoba and vitamins. The Big Zero collection will be packaged in clear recycled-plastic containers with black plastic pumps and screw-top lids. A 90-minute Big Zero Body Treatment is offered exclusively at Chelsea’s Sea Change Spa for $150.