CHARGE IT: One way to ramp up excitement within a company’s sales force is to give away cold hard cash — or credit. Bain de Terre recently sponsored the Bain de Terre MasterCard Distributor Sales Consultant program to support the launch of...
CHARGE IT: One way to ramp up excitement within a company’s sales force is to give away cold hard cash — or credit. Bain de Terre recently sponsored the Bain de Terre MasterCard Distributor Sales Consultant program to support the launch of the new Bain de Terre hair care line. The program asked distributors and sales consultants to sell the heck out of three new Bain de Terre promotional prepacks to salons in order to earn Bain de Terre debit MasterCard dollars. Approximately 400 distributor sales consultants and 27 Bain de Terre distributors participated, earning thousands of dollars toward their debit cards.
BOXING WALT FRAZIER: Basketball Hall-of-Famer and sports analyst Walt Frazier is the new model for the Natural Jet Black shade of Just For Men‚ Mustache, Beard and Sideburn Brush-In Color Gel. Frazier’s sense of style and popularity among 35- to 64-year-old men made him the pick for the new box. Frazier is a longtime user of the product. He is even quoted on the box, using some of his infamous rhyming:"Don’t look antiquated, get rejuvenated," "The look is realistic and using it is simplistic," "It makes me elated…gets the gray in my beard eradicated" and "Looks cool…keeps on making the ladies drool." Products retail for $7 at mass, food and drug retailers.
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)