CHARGE IT: One way to ramp up excitement within a company’s sales force is to give away cold hard cash — or credit. Bain de Terre recently sponsored the Bain de Terre MasterCard Distributor Sales Consultant program to support the launch of...
CHARGE IT: One way to ramp up excitement within a company’s sales force is to give away cold hard cash — or credit. Bain de Terre recently sponsored the Bain de Terre MasterCard Distributor Sales Consultant program to support the launch of the new Bain de Terre hair care line. The program asked distributors and sales consultants to sell the heck out of three new Bain de Terre promotional prepacks to salons in order to earn Bain de Terre debit MasterCard dollars. Approximately 400 distributor sales consultants and 27 Bain de Terre distributors participated, earning thousands of dollars toward their debit cards.
BOXING WALT FRAZIER: Basketball Hall-of-Famer and sports analyst Walt Frazier is the new model for the Natural Jet Black shade of Just For Men‚ Mustache, Beard and Sideburn Brush-In Color Gel. Frazier’s sense of style and popularity among 35- to 64-year-old men made him the pick for the new box. Frazier is a longtime user of the product. He is even quoted on the box, using some of his infamous rhyming:"Don’t look antiquated, get rejuvenated," "The look is realistic and using it is simplistic," "It makes me elated…gets the gray in my beard eradicated" and "Looks cool…keeps on making the ladies drool." Products retail for $7 at mass, food and drug retailers.
SPA TIME: Spa owner Steiner Leisure Ltd. has acquired the outstanding equity interests in Mandara resort spas. Steiner Leisure had acquired 60 percent of the international resort spa operator in July 2001. At that time, the remaining 40 percent of equity interests were owned by Shiseido Co. Ltd. and its subsidiary, Shiseido Investment US Inc. Steiner Leisure paid to Shiseido a total of 400,000 Steiner Leisure common shares in consideration for the Mandara equity interests. Steiner Leisure, which operates spas and salons on 106 cruise ships, 52 resort spas and 17 luxury day spas, is planning the opening of Elemis Spa in Coral Gables on January 9. The spa will be the company’s first domestic spa under the Elemis moniker, a brand the company also uses for its entire spa product line. Elemis, as well as other Steiner private label products including La Therapie, Ionithermie, and Steiner Hair Care, are sold on a company-run Web site, timetospa.com.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast