IT’S ART: Clairol Professional is tying the artistic talents of professional colorists to a new advertising campaign. The new ads have the tag line "A stroke of color genius" and replace models with bold, dramatic images of artistic tools of the...
IT’S ART: Clairol Professional is tying the artistic talents of professional colorists to a new advertising campaign. The new ads have the tag line "A stroke of color genius" and replace models with bold, dramatic images of artistic tools of the trade. One ad displays a paintbrush with a colorful flower as its bristles. The new ads began appearing in December with teasers in 10 professional hair industry magazines. The new campaign, which marks a fresh positioning for Clairol Professional, follows Clairol’s new ad campaign for its retail business, which has the tag line "Colorwonderful. The color of Clairol. The wonder of you."
BON VOYAGE: Zotos International has restructured its approach to business by focusing on the theme "a new journey." Streamlining appears to be another theme, as the company has merged the sales and management team of Joico, an acquisition Zotos made in January, with ISO, its other hair care business. As a result, Terry Webb has been promoted to senior vice president, Joico/ISO sales and education. Bob Myers, director, Joico/ISO sales and education, will report to Webb. Pam Mortenson, director of national accounts, will also report to Webb. The new structure will begin Jan. 1. Marketing for each business will remain the same.
IN WITH THE NEW: Pantene has updated its 2003 styling product lineup. New products include three treatments designed to condition hair. There’s Repair & Restructure Daily Strengthening Spray, Instant Defense Heat Protector Spray and Repair & Protect Daily Moisture Renewal Intensive Restoration Treatment. New styling products address hold, such as Total Control Shaping Gel, In Control Mousse and Scrunching Curls Spray Gel. A new hairspray line joins the lineup, too. There’s Classic Hairspray Flexible Hold and Ultra Firm Hold; Classic Hairspray Unscented; Volumizing Hairspray Flexible Hold and Maximum Hold; Curl Lock Hairspray Flexible Hold and Stay Smooth Hairspray Flexible Hold. All products will retail for $3.99 and are available in mass, drug and food store outlets in March.
BEAUTY’S ABC: Kashmiri silk, Rajput rugs, Chinese Cabinets — spa and salon services? Home furnishings and accessories store ABC Carpet & Home has begun hosting luxury of a different ilk: coifing, manicures and massage. This fall, Mudhoney Salon opened a space within ABC’s Manhattan store, the salon’s third location. Now, Stone Spa is on track to open a massage room in mid-January within Mudhoney, which is situated in a loft tucked away on ABC’s main floor. The 144-square-foot Stone Spa space will have a retail area and ABC will provide decor for the room, such as pillows and beds.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast