IT’S ART: Clairol Professional is tying the artistic talents of professional colorists to a new advertising campaign. The new ads have the tag line "A stroke of color genius" and replace models with bold, dramatic images of artistic tools of the...
IT’S ART: Clairol Professional is tying the artistic talents of professional colorists to a new advertising campaign. The new ads have the tag line "A stroke of color genius" and replace models with bold, dramatic images of artistic tools of the trade. One ad displays a paintbrush with a colorful flower as its bristles. The new ads began appearing in December with teasers in 10 professional hair industry magazines. The new campaign, which marks a fresh positioning for Clairol Professional, follows Clairol’s new ad campaign for its retail business, which has the tag line "Colorwonderful. The color of Clairol. The wonder of you."
BON VOYAGE: Zotos International has restructured its approach to business by focusing on the theme "a new journey." Streamlining appears to be another theme, as the company has merged the sales and management team of Joico, an acquisition Zotos made in January, with ISO, its other hair care business. As a result, Terry Webb has been promoted to senior vice president, Joico/ISO sales and education. Bob Myers, director, Joico/ISO sales and education, will report to Webb. Pam Mortenson, director of national accounts, will also report to Webb. The new structure will begin Jan. 1. Marketing for each business will remain the same.
IN WITH THE NEW: Pantene has updated its 2003 styling product lineup. New products include three treatments designed to condition hair. There’s Repair & Restructure Daily Strengthening Spray, Instant Defense Heat Protector Spray and Repair & Protect Daily Moisture Renewal Intensive Restoration Treatment. New styling products address hold, such as Total Control Shaping Gel, In Control Mousse and Scrunching Curls Spray Gel. A new hairspray line joins the lineup, too. There’s Classic Hairspray Flexible Hold and Ultra Firm Hold; Classic Hairspray Unscented; Volumizing Hairspray Flexible Hold and Maximum Hold; Curl Lock Hairspray Flexible Hold and Stay Smooth Hairspray Flexible Hold. All products will retail for $3.99 and are available in mass, drug and food store outlets in March.
BEAUTY’S ABC: Kashmiri silk, Rajput rugs, Chinese Cabinets — spa and salon services? Home furnishings and accessories store ABC Carpet & Home has begun hosting luxury of a different ilk: coifing, manicures and massage. This fall, Mudhoney Salon opened a space within ABC’s Manhattan store, the salon’s third location. Now, Stone Spa is on track to open a massage room in mid-January within Mudhoney, which is situated in a loft tucked away on ABC’s main floor. The 144-square-foot Stone Spa space will have a retail area and ABC will provide decor for the room, such as pillows and beds.
A grooming moment between @tanfrance and @antoni last night at the The LGBT Community Center Trailblazer Awards honoring Anna Wintour, Ricky Martin and more. See more photos at WWD.com #wwdeye (📷: @lexieblacklock)
“It was a very surreal feeling. It wasn’t like we were in the studio together coming up with it — it’s more like he discovered it and loved it. I didn’t let myself get my hopes up, but then it happened it was very exciting,” said singer-songwriter @nombe on discovering that @pharrell would be using his song, “Cant Catch Me” on his HBO documentary series “Outpost.” The German-born singer — named Noah MacBeth — talked to WWD about feminism, using art as a platform for political expression and personal style. Read more on WWD.com #wwdeye (📷: @jilliansollazzo)
This season, denim is going west – in influence. Brands like @fathersdaughterla (pictured here), @tommyhilfiger Jeans, @levis and more are opting for raw, top-stitching styles. (Styled by @thealexbadia; 📷: @ryanplett)
20-year-old British singer @jorjasmith_ made her debut at Coachella last weekend. We caught up with her and talked about her love for Amy Winehouse, working with Kendrick Lamar on the “Black Panther” album and her fashion philosophy. Read the interview on WWD.com #wwdeye (📷: @katiedaisyla)
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)