IT’S ART: Clairol Professional is tying the artistic talents of professional colorists to a new advertising campaign. The new ads have the tag line "A stroke of color genius" and replace models with bold, dramatic images of artistic tools of the...
IT’S ART: Clairol Professional is tying the artistic talents of professional colorists to a new advertising campaign. The new ads have the tag line "A stroke of color genius" and replace models with bold, dramatic images of artistic tools of the trade. One ad displays a paintbrush with a colorful flower as its bristles. The new ads began appearing in December with teasers in 10 professional hair industry magazines. The new campaign, which marks a fresh positioning for Clairol Professional, follows Clairol’s new ad campaign for its retail business, which has the tag line "Colorwonderful. The color of Clairol. The wonder of you."
BON VOYAGE: Zotos International has restructured its approach to business by focusing on the theme "a new journey." Streamlining appears to be another theme, as the company has merged the sales and management team of Joico, an acquisition Zotos made in January, with ISO, its other hair care business. As a result, Terry Webb has been promoted to senior vice president, Joico/ISO sales and education. Bob Myers, director, Joico/ISO sales and education, will report to Webb. Pam Mortenson, director of national accounts, will also report to Webb. The new structure will begin Jan. 1. Marketing for each business will remain the same.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"