IT’S ART: Clairol Professional is tying the artistic talents of professional colorists to a new advertising campaign. The new ads have the tag line “A stroke of color genius” and replace models with bold, dramatic images of artistic tools of the trade. One ad displays a paintbrush with a colorful flower as its bristles. The new ads began appearing in December with teasers in 10 professional hair industry magazines. The new campaign, which marks a fresh positioning for Clairol Professional, follows Clairol’s new ad campaign for its retail business, which has the tag line “Colorwonderful. The color of Clairol. The wonder of you.”
This story first appeared in the December 27, 2002 issue of WWD. Subscribe Today.
BON VOYAGE: Zotos International has restructured its approach to business by focusing on the theme “a new journey.” Streamlining appears to be another theme, as the company has merged the sales and management team of Joico, an acquisition Zotos made in January, with ISO, its other hair care business. As a result, Terry Webb has been promoted to senior vice president, Joico/ISO sales and education. Bob Myers, director, Joico/ISO sales and education, will report to Webb. Pam Mortenson, director of national accounts, will also report to Webb. The new structure will begin Jan. 1. Marketing for each business will remain the same.
IN WITH THE NEW: Pantene has updated its 2003 styling product lineup. New products include three treatments designed to condition hair. There’s Repair & Restructure Daily Strengthening Spray, Instant Defense Heat Protector Spray and Repair & Protect Daily Moisture Renewal Intensive Restoration Treatment. New styling products address hold, such as Total Control Shaping Gel, In Control Mousse and Scrunching Curls Spray Gel. A new hairspray line joins the lineup, too. There’s Classic Hairspray Flexible Hold and Ultra Firm Hold; Classic Hairspray Unscented; Volumizing Hairspray Flexible Hold and Maximum Hold; Curl Lock Hairspray Flexible Hold and Stay Smooth Hairspray Flexible Hold. All products will retail for $3.99 and are available in mass, drug and food store outlets in March.
BEAUTY’S ABC: Kashmiri silk, Rajput rugs, Chinese Cabinets — spa and salon services? Home furnishings and accessories store ABC Carpet & Home has begun hosting luxury of a different ilk: coifing, manicures and massage. This fall, Mudhoney Salon opened a space within ABC’s Manhattan store, the salon’s third location. Now, Stone Spa is on track to open a massage room in mid-January within Mudhoney, which is situated in a loft tucked away on ABC’s main floor. The 144-square-foot Stone Spa space will have a retail area and ABC will provide decor for the room, such as pillows and beds.