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FOR A CAUSE: MiN, the maker of men’s professional hair color line MiN Color Match, is launching a color maintenance hair care line. The line consists of a gel, grooming cream, conditioner and shampoo, which contains saw palmetto extract, zinc sulfate and azelaic acid to help keep male pattern baldness at bay. Chad Murawczyk, founder and president of MiN, is aiming to get MiN hair care into at least half of his existing 4,000 salon accounts. Throughout September, MiN will donate product proceeds to the Prostate Cancer Research Institute. MiN hair care retails between $14 and $15.
FEED YOUR FACE: A new face cream by skin care maker Babor is reminiscent of a breakfast meal. Skinbiotic, a 24-hour face cream, contains milk, fruit and cereals, and enters specialty retailers and spas in November. Skinbiotic, which uses wheat proteins, oat extract, milk peptides, cacao butter, apricot kernel oil, sweet almond oil, vitamin E and panthenol as its active ingredients, is designed to strengthen the skin’s natural defenses and protect it against the environment. The lightweight cream is suitable for all skin types and will sell for $44 for a 50-ml. jar.
VIRTUALLY ARDEN: Elizabeth Arden Salons and Spas has unveiled several looks for fall, called Virtual Image, cuts inspired by daily human interaction. Under the direction of Anthony Cristiano, Arden’s national artistic director, a series of ready-to-wear cuts show hair straightening and steep layering, highlighted by combining warm and cool blondes and reds. Stylists in Arden salons and Mario Tricoci Salons and Day Spas, a division of Elizabeth Arden Spas, are trained on techniques by Cristiano and the Arden artistic team. Educational videotapes of the how-to’s are available at Reddoorsalon.com and Tricoci.com.
ROMANCING THE CURL: Hair stylist Laurent Dufourg has developed Privé Formule Aux Herbes Curl Activating Crème, a styling product designed to create the perfect curl. The cream is formulated with natural elements, such as evening primrose oil, to help hydrate hair and activate curl; chamomile to add life to curls, and matricaria to add shine. Privé Formule Aux Herbes Curl Activating Crème retails for $20 for 6.7 oz. and is part of the Privé Formule Aux Herbes hair care collection, which includes 20 products for cleansing, conditioning, treating, styling and finishing hair.
This story first appeared in the August 8, 2003 issue of WWD. Subscribe Today.