HAIR ELIXIR: The newest hair care line from Manhattan-based Oloff Beauty is in such limiteddistribution that salons asking to carry it are being turned away. Aeto Botanica, the company’s entry into botanical hair care, consists of shampoo, conditioner, a hair make, reviving drops and fortifying oil. Only the company’s very best salon customers, such as Salon Bella in Austin, Tex.; Stan Melton in Atlanta; Tosler.Davisin Manhattan, and Byrob Studio in Beverly Hills, are being supplied with products. Aeto promises to deliver shine and smoothness to even the driest and dullest of locks. Shampoos contain extract of bamboo and yucca; masks contain wild mango; conditioners contain hibiscus hibiscus; reviving drops contain sea algae, bamboo and pnthenol, and fortifying oils contain bamboo and olive extract. Aeto retails from $24 for shampoo and conditioners to $60for a box of six reviving drops.

IT'S A PARTY: The Cosmetic and Fragrance Marketing Department of the Fashion Institute of Technology, along with Cartier, is hosting a cocktail party and dinner fund-raiser to benefit the group’s scholarship fund as well as individual programs in the department. Guests are to include executives from beauty manufacturers, suppliers and retailers. The event, which has been taking place annually since 1985, has moved from being a luncheon held the first week of June to a dinner, held Sept. 8 from 6 p.m. to 8 p.m. at Guastavino’s Restaurant in Manhattan. The fund-raiser generally raises $100,000.

SMELL THIS: ElizabethW, the perfume brand of E Wightman & Co., this month has launched several new flavors, including Citrus Vervain and Sandalwood. The San Francisco-based boutique perfumery has also launched a new set of hand lotions ($18) and liquid hand washes ($17) in 200-ml. glass bottles, which are available in nine scents and complement the company’s bath and body program, Skin Care Preparations. New triple-milled soaps are making their debut in gift sets of three bars for $16 and in individual boxes for $6. ElizabethW is sold in Takashimaya, select Saks Fifth Avenue locations and boutiques.

NEW AGE: Elemis’ new antiage cream promises to transform complexions in two weeks by reducing wrinkle depth 19 percent and increasing hydration 10 percent. Pro-Collagen Marine Cream, an offshoot of Elemis’ successful Pro-Collagen Japanese Silk Booster Facial, was developed to contain the treatment’s main ingredients, such as padina pavonica, a brown, fan-shaped algae handpicked by scuba divers in the shallow waters off the coast of Malta. Pro-Collagen Marine Cream can be used as a day or night cream and retails for $124 per 50-ml. jar.LUSH OPENING: Lush, the beauty chain that merchandises soap and skin care in refrigerators, is opening its second U.S. location in Boston on tony Newbury Street. The store’s opening is scheduled for the second week in September. Lush plans to open between three and four more stores in the U.S. by the year’s end, possibly in Manhattan; Washington, D.C., and Santa Monica. Lush recently launched a line of solid shampoos and conditioners based on the theory of hard and soft water. Hair care products retail between $5 for a solid shampoo to $16 for a solid conditioner.

GOOD SCENTS: Bath and body fragrance brand Zents is expanding into bar soaps and is adding mandarin to its list of nine fragrances. Mandarin, according to Zents co-founder Cord Coen, has a spicy citrus scent with notes of cardamom, nutmeg and clove and was inspired by scent memories from a beach in Thailand. Each Zents fragrance contains between 60 and 100 notes, made from a blend of essential oils and isolates. The 2 1/2-year-old brand, which also makes lotions, oil -based elixirs, bath salts and fragrance balms, is now focusing on building its presence in spas and hotels as opposed to retail stores. Zents is sold in 1,200 stores nationwide. Zents retails from $9 for a bar soap to $50 for a box of bath salts.

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