NATURE KIT: J.R. Watkins Apothecary is launching a Natural Body Care Kit containing eight sample sizes of their most popular pampering products. The reusable travel bag includes All-Natural Lavender Hand & Cuticle Salve, All-Natural Lemon Body Oil, Aloe & Green Tea Hand & Body Lotion and Peppermint Rejuvenating Foot Cream. The kit is available in Target stores for $14.99.

INSTANT TINT: QuickTint, the brainchild of Rita Starnella, the former color director at Kim Lepine and now the color director at Valery Joseph Salon, is aiming to be the instant root touch-up option for the on-the-go set. Five years in the making, QuickTint is a pen that, when twisted, deposits waterproof color directly to roots. In minutes, the formula is dry and will last up to three shampoos, Starnella said. QuickTint is available in 10 shades at for $14.95 each. Starnella is targeting mass stores, as well as Ulta and Sephora.

SHOWER SAVER: Johnson's Adult range is expanding again, this time with a 2-in-1 Shower and Shave 24-Hour Moisturizing Wash. The new item, said Jean Holland, Franchise R&D manager, will allow women to get moisturizing benefits when they shave in the shower, something most women do. "Our research shows that 88 percent of women shave in the shower. They use what they have available," said Holland. The new wash uses mild soap cleansers that aim to provide "cushion and slip, mimicking a shave cream in a body wash." Johnson's 2-in-1 Shower and Shave will be available in mass retailers in July and will retail for $4.99 for an 18-oz. container.

PURE HOLD: PureOlogy's latest innovation is TakeHold, a non-aerosol hair spray formulated to provide flexible medium-to-firm hold. TakeHold joins the Stylers collection and uses neem leaf, sandalwood and golden amber for sensitive scalps. There's also SuperSmooth Hot Iron Protection, a spray that is designed to protect hair color when using hot styling tools. TakeHold will sell for $20 and SuperSmooth, for $21, and both launch in July at select salons.

DECODING AGE: Juvena, a 50-year-old business under the La Prairie Group, is launching two new items aimed at antiaging. Juvedical Age-decoder SPF 15 Face Fluid and Face Cream are the group's only two launches for the year, a testament to its belief that the items are that important. Each contains patent-pending technologies: Skin Nova, to balance and refine skin texture, and Nano Crystal technology, which aims to deliver special flavonoids in crystal form in a time-released delivery system. Each item will sell for $125. Juvena will launch the items on Oct. 1, and then roll out the items to its usual retail base in November and December, such as Nordstrom, C.O. Bigelow and select spas.DO OVER: E.L.F. Cosmetics is relaunching its Web site in June. As part of the redesign, the site,, will have a "community building" section. This will include a place for recommendations for individualized skin tones from in-house makeup artists, in addition to a blog forum. Also, there will be a Refer-a-Friend program, offering users a chance to win a lifetime supply of makeup. Additional features include tips on how to achieve different looks, an automatic delivery service option and a Look-of-the-Month Club, where members will receive products and tools to create celebrity and style-inspired looks. E.L.F. Cosmetics expects to generate between $10 million to $15 million in sales both online and in stores this year.

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