OPEN DOOR POLICY: Fueling the trend for shampoo and styling aids in department stores, Bloomingdale’s has opened its doors to Italian hair care brand Terax. By the end of October, Terax expects to be available in 13 Bloomingdale’s stores across the country, according to Marco Musumeci, executive vice president of Terax America. Products are being merchandised on the cosmetics floor with other hair care brands carried by Bloomingdale’s, such as Frédéric Fekkai and Charles Worthington’s Dream.

GATEKEEPER: Nature’s Gate is launching a propylene glycol and aluminum chlorohydrate-free deodorant stick. The petroleum derivative, which is used in just about all deodorants to combat odor, is commonly believed to be a skin irritant. Aluminum chlorohydrate is connected with possibly clogging underarm pores, according to the company. Nature’s Gate instead relies on baking soda to neutralize odor, and combines witch hazel, juniper berry, echinacea and rosemary for antibacterial properties. The new deodorants are available in lavender and aloe, lemongrass and clary sage, chamomile and lemon verbena and tea tree and blue cypress scents and are retailing for $5.49 in stores such as Long’s Drug Stores.

BLU MAN GROUP: Blue is said to be the 21st century’s “it” color. With that, hair stylist and salon owner John Allan has formulated Pomade Blu, a lightweight, water-based hair tool designed to give hair separation and shine. Blu, which contains extract of orange flower, lime, lemongrass and grapefruit, retails for $21 at John Allan’s two Manhattan locations, as well as Barneys New York in Chicago, Beverly Hills, Seattle and Miami.

YOGA PLUS: It took a triathlete to develop the latest yoga class, Iron Yoga. Now being offered at various New York Health & Racquet Club locations throughout Manhattan, the 60-minute workout combines traditional yoga poses with power yoga movement and light weight training. Developed by Anthony Carillo, who is currently participating in the Hawaii Ironman World Championship competition, Iron Yoga aims to increase strength and conditioning and improve flexibility and range of motion. Carillo is certified as a sport yoga instructor through the National Endurance Sports Trainers Association.

STYLE UNLEASHED: Garnier Fructis celebrated the launch of its new 13-item styling line Tuesday night at Gotham Hall. The event was attended by mass retail executives from Wal-Mart, Duane Reade and CVS, as well as by beauty editors. Garnier pulled no punches to drive home its excitement for the line that appears to meet every hairstyling need. In addition to basic styling items, such as a spray gel, a stiff gel and a curl mousse, Garnier’s specialty products, Shake Effect Liqui-Gel, Wet Shine Gel, Smoothing Milk and Fiber Gum Putty, put the line in an innovative league. Products become available in February for $2.99.

To access this article, click here to subscribe or to log in.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus