PURE RUMOR: PureOlogy, the high-end hair care line catering to color-treated hair, is rumored to be on the auction block, with L'Oréal, LVMH Moët Hennessy Louis Vuitton and Sexy Hair Concepts among the leading contenders. But a spokeswoman from PureOlogy's parent, Markham Prestige Group, Joni Rae Russell, said these rumors are not true. "PureOlogy is not selling to LVMH or L'Oréal," or any other company, she said, explaining that the company is instead "investigating partnership opportunities with investors to roll up several companies, which will continue to run independently. This is strictly exploratory at this point." PureOlogy was founded by Jim Markham in 2001 and now generates between $50 million and $60 million in annual sales, according to industry sources. Markham Prestige Group also owns Alterna, a high-end hair care line it purchased in 2005.

TIGI'S GOT STYLE: Bed Head TIGI has partnered with Helen of Troy Ltd. on a line of professional styling appliances, such as hair dryers, styling irons and straighteners. The line, called Light Me Up, will be available this summer in beauty supply stores and salons. The collection includes two hair dryers, three straighteners, three styling irons and a 2-in-1 specialty iron. All products have fiber-optic finishes with tourmaline, nano-ceramic and ionic technologies. The dryers and straighteners will retail for $85; styling irons will sell for $40, and a Dual Waver will sell for $60.

COLOMER GOES PRO: Colomer USA has formed Professional Systems Group to oversee its pro brands, including Roux, Voila and Abba Pure and Natural hair care brands. The new division will focus on professional and beauty retail channels and represent color, chemical and hair care products.

COSMOPROF DISCOVERS BEAUTY: Cosmoprof North America, which is scheduled to run July 15 through July 17, has a new initiative, Discover Beauty, a program designed to assist emerging brands in gaining quick visibility from buyers attending the show. Located on the show floor in Pavilion A, the Discover Beauty Lounge will display selected brands by entrepreneurs new to the market who often find it difficult to scout and obtain face time with buyers. To qualify for Discover Beauty, candidates must be either a new company or an existing company not yet distributed in the U.S. market or must be introducing a new niche product or collection. Discover Beauty is open to a limited number of pre-selected exhibitors.

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