SEEN AND HEARD AT ECRM: Advanced Research Labs is launching nine sku’s of Smooth ‘n Shine Repair Xtreme, an extension of the Smooth ‘n Shine line; Alberto-Culver is taking VO5 to a mid-tier pricepoint, $1.99 to $2.39,...
SEEN AND HEARD AT ECRM: Advanced Research Labs is launching nine sku’s of Smooth ‘n Shine Repair Xtreme, an extension of the Smooth ‘n Shine line; Alberto-Culver is taking VO5 to a mid-tier pricepoint, $1.99 to $2.39, with VO5 Nourishing Oasis, a line of shampoo and conditioners with a fragrance that is “activated by the heat of the shower;” Charles Flora is shipping Color Smash Hair Color to leading drugstore chains nationwide; Goody has added a teen-tween hair accessory line to target 8-to-15 year olds; Henri Bernard Cosmetics is aiming to get its Les Karites hair and body products, which are formulated with shea butter, onto U.S. drugstore shelves; Key Brands is out to grab the teen market with 310.foxy, a six-item, color-coded hair care line with formulas for curly and straight hair styles; Kids Care is testing gr! in salons, a tween hair care line packaged in soft pink containers with expectations to launch it in mass stores in the third quarter of 2004; L&N will ship Faux Hair-Hype Hair, a line of hair extensions, for African Americans during the first half; P&G’s Pantene Full & Thick ships to retailers in January — the five-sku line promises to add 35 percent more volume to hair; Maybelline-Garnier is launching 100 percent color, an 18-item permanent hair color line and is now hosting a launch for beauty editors in Paris; Marc Anthony Cosmetics is out to target redheads with Rich Reds, a line of shampoo and hair treatments, and is also launching an “Ask the Expert” column in HEB circulars in the first quarter to be penned by Anthony; Perfect Results, a midwest salon brand, is expanding to mass stores with an ethnic hair care line under the same brand; Posner Cosmetics has repackaged its hair care line, including cult classic Posner Light Bergamot; Clairol is capitalizing on its P&G sisterhood by including containers of Pantene conditioner with the purchase of Ultress, Herbal Essences and Nice n’ Easy boxes of hair color; Progressive Beauty Brands has entered Zellers with its Mossimo beauty line and has also repackaged and expanded Hair Therapy to include six Iced Tea hair sku’s; Schwartzkopf & Dep has streamlined its gel bottle, relaunched Agree hair care to a 99 cent brand, and is launching mass’ first hair straightening kit under the Lilt brand for approximately $6.99;Soft Sheen-Carson continues to test its ethnic merchandising set in Eckerd stores and is relaunching Dark & Lovely; Vogue International is expanding Curls Up and Stay Straight styling products into mousse, gels, shampoos and conditioners and Straight Arrow products, the maker of Mane ‘n Tail, is gearing up for a two week advertising blitz in New York’s Times Square.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty