SEEN AND HEARD AT ECRM: Advanced Research Labs is launching nine sku’s of Smooth ‘n Shine Repair Xtreme, an extension of the Smooth ‘n Shine line; Alberto-Culver is taking VO5 to a mid-tier pricepoint, $1.99 to $2.39, with VO5 Nourishing Oasis, a line of shampoo and conditioners with a fragrance that is “activated by the heat of the shower;” Charles Flora is shipping Color Smash Hair Color to leading drugstore chains nationwide; Goody has added a teen-tween hair accessory line to target 8-to-15 year olds; Henri Bernard Cosmetics is aiming to get its Les Karites hair and body products, which are formulated with shea butter, onto U.S. drugstore shelves; Key Brands is out to grab the teen market with 310.foxy, a six-item, color-coded hair care line with formulas for curly and straight hair styles; Kids Care is testing gr! in salons, a tween hair care line packaged in soft pink containers with expectations to launch it in mass stores in the third quarter of 2004; L&N will ship Faux Hair-Hype Hair, a line of hair extensions, for African Americans during the first half; P&G’s Pantene Full & Thick ships to retailers in January — the five-sku line promises to add 35 percent more volume to hair; Maybelline-Garnier is launching 100 percent color, an 18-item permanent hair color line and is now hosting a launch for beauty editors in Paris; Marc Anthony Cosmetics is out to target redheads with Rich Reds, a line of shampoo and hair treatments, and is also launching an “Ask the Expert” column in HEB circulars in the first quarter to be penned by Anthony; Perfect Results, a midwest salon brand, is expanding to mass stores with an ethnic hair care line under the same brand; Posner Cosmetics has repackaged its hair care line, including cult classic Posner Light Bergamot; Clairol is capitalizing on its P&G sisterhood by including containers of Pantene conditioner with the purchase of Ultress, Herbal Essences and Nice n’ Easy boxes of hair color; Progressive Beauty Brands has entered Zellers with its Mossimo beauty line and has also repackaged and expanded Hair Therapy to include six Iced Tea hair sku’s; Schwartzkopf & Dep has streamlined its gel bottle, relaunched Agree hair care to a 99 cent brand, and is launching mass’ first hair straightening kit under the Lilt brand for approximately $6.99;

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