SEEN AND HEARD AT ECRM: Advanced Research Labs is launching nine sku’s of Smooth ‘n Shine Repair Xtreme, an extension of the Smooth ‘n Shine line; Alberto-Culver is taking VO5 to a mid-tier pricepoint, $1.99 to $2.39, with VO5 Nourishing Oasis, a line of shampoo and conditioners with a fragrance that is “activated by the heat of the shower;” Charles Flora is shipping Color Smash Hair Color to leading drugstore chains nationwide; Goody has added a teen-tween hair accessory line to target 8-to-15 year olds; Henri Bernard Cosmetics is aiming to get its Les Karites hair and body products, which are formulated with shea butter, onto U.S. drugstore shelves; Key Brands is out to grab the teen market with 310.foxy, a six-item, color-coded hair care line with formulas for curly and straight hair styles; Kids Care is testing gr! in salons, a tween hair care line packaged in soft pink containers with expectations to launch it in mass stores in the third quarter of 2004; L&N will ship Faux Hair-Hype Hair, a line of hair extensions, for African Americans during the first half; P&G’s Pantene Full & Thick ships to retailers in January — the five-sku line promises to add 35 percent more volume to hair; Maybelline-Garnier is launching 100 percent color, an 18-item permanent hair color line and is now hosting a launch for beauty editors in Paris; Marc Anthony Cosmetics is out to target redheads with Rich Reds, a line of shampoo and hair treatments, and is also launching an “Ask the Expert” column in HEB circulars in the first quarter to be penned by Anthony; Perfect Results, a midwest salon brand, is expanding to mass stores with an ethnic hair care line under the same brand; Posner Cosmetics has repackaged its hair care line, including cult classic Posner Light Bergamot; Clairol is capitalizing on its P&G sisterhood by including containers of Pantene conditioner with the purchase of Ultress, Herbal Essences and Nice n’ Easy boxes of hair color; Progressive Beauty Brands has entered Zellers with its Mossimo beauty line and has also repackaged and expanded Hair Therapy to include six Iced Tea hair sku’s; Schwartzkopf & Dep has streamlined its gel bottle, relaunched Agree hair care to a 99 cent brand, and is launching mass’ first hair straightening kit under the Lilt brand for approximately $6.99;Soft Sheen-Carson continues to test its ethnic merchandising set in Eckerd stores and is relaunching Dark & Lovely; Vogue International is expanding Curls Up and Stay Straight styling products into mousse, gels, shampoos and conditioners and Straight Arrow products, the maker of Mane ‘n Tail, is gearing up for a two week advertising blitz in New York’s Times Square.

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