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Snippets: Site Uncovered… Serum Frenzy

The Body Shop announced Thursday it was switching all its palm-oil sourcing to a sustainable plantation to help stop the destruction of rain forests during production of the vegetable oil. During a telephone conference with journalists.

FOR SOAP’S SAKE: The Body Shop announced Thursday it was switching all its palm-oil sourcing to a sustainable plantation to help stop the destruction of rain forests during production of the vegetable oil. During a telephone conference with journalists, the L’Oréal-owned beauty manufacturer and retailer said the 2,000 tons of palm oil used in its soaps annually would come from Daabon Organic, a certified organic producer based in Colombia that has been audited by the Roundtable on Sustainable Palm Oil. Within the next six months, the 14.5 million soaps The Body Shop sells will contain sustainable palm oil. RSPO, which aims to find solutions to the serious problems posed by palm-oil production, includes 250 organizations, including beauty giants such as L’Oréal and Unilever, as well as non-governmental organizations such as World Wildlife Fund. RSPO’s membership base has grown exponentially; when The Body Shop joined in 2004, there were just 10 members.

SITE UNCOVERED: Australian cosmetics company Becca has relaunched its international Web site, beccacosmetics.com. The company, known for its Skin Perfecting Make-Up System and ranges of foundation, started from scratch to create a new site that aims to demonstrate Becca’s brand identity. Designed by eBrand Commerce, the Web site now offers information about each product — descriptions, benefits, ingredients, pricing and color swatches. Products are available in the categories Eyes, Lips, Multi-use and Brushes & Tools, as well as New Products, Best Sellers, Last Chance and Must Haves (a favorite of Becca founder, Rebecca Morrice Williams). The site has added in-depth information about the brand’s product offerings, global retail locations and pedigree.

SERUM FRENZY: Boots, the U.K.’s leading health and beauty retailer, is sending a special delivery of its No7 Restore & Renew Beauty Serum to one Manhattan drugstore. On Wednesday, the CVS at 630 Lexington Avenue at 53rd Street is scheduled to receive a shipment of the serum, which will retail for $21.99, with a limit of two 30-ml. tubes per customer. It will be the sole U.S. store to offer the serum, which has become a cult favorite in the U.K. According to the company, the U.K. frenzy began shortly after the BBC aired the antiaging documentary “Horizon,” which included a mention by a team of scientists from the University of Manchester Dermatology Department that the Boots serum had similar effects on the skin as retinoic acid, a prescription drug that helps reverse skin damage.