NEW YORK — Mimi So is hoping to bring a sense of Zen to Manhattan’s bustling 47th Street jewelry district.
In a monthlong renovation during which her boutique was closed, the fine jewelry designer threw out the chintz and reopened with a clean, minimal ambiance last month.
"I am a big believer in feng shui, so I wanted to choose materials that felt good," said So, who gave birth to a daughter, Coco-Mei, last August. "Because I am here so much, I wanted to bring part of my home into the store."
Though officially located at 580 Fifth Avenue, the store’s entrance and space is on 47th Street. The 500-square-foot unit opened its doors in 1993 and featured a merchandise hodgepodge, including leopard-print couches, crystal chandeliers, framed photos and baroque mirrors. In the renovation process, the busy feel was replaced with serene wooden display cases and desks, a graphite stone floor and purple velvet.
The serene environment offers a suitable backdrop for the new direction So is taking. The designer’s new Sesi collection features pavé diamonds set in the shape of a seven-armed starfish in 18-karat white gold, which spins and converts itself into a brooch or can be clipped onto beaded necklaces made with precious and semiprecious stones, such as aquamarines, rubies and blue sapphires.
"I veered away from creating heavy pieces and, in turn, created Sesi, which is whimsical and free-spirited," So said. "The inspiration for the Sesi collection is also reflected in the redesigning of the store. I want my clients to have a comfortable place to shop for themselves and their loved ones."
So’s jewelry retails from $500 to $150,000, though one-of-a-kind pieces can go up to $350,000. So said first-year projections for the newly renovated store are more than $5 million.
Meanwhile, Stephen Magner, vice president and divisional merchandise manager for precious jewelry at Neiman Marcus, recently picked up the line and will feature it in 11 doors, including Las Vegas, Beverly Hills, San Francisco and Palm Beach, Fla.
"We met Mimi So a little over a year ago and we liked what we saw," Magner said. "It was refreshing, somewhat contemporary, and we just now committed to Mimi and will represent her in a goodly amount of stores. We expect great things from the jewelry."
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye