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Som Receives Show Sponsorship

NEW YORK — Peter Som will present his spring collection at the Bryant Park tents as the season’s featured designer with a sponsorship by Mercedes-Benz.<br><br>As part of Mercedes-Benz Fashion Week, the automotive company has financed the...

NEW YORK — Peter Som will present his spring collection at the Bryant Park tents as the season’s featured designer with a sponsorship by Mercedes-Benz.

This story first appeared in the August 25, 2003 issue of WWD.  Subscribe Today.

As part of Mercedes-Benz Fashion Week, the automotive company has financed the runway show for one designer for the past two seasons, bringing Narciso Rodriguez to the venue in September 2002 and Badgley Mischka there last February. For the Sept. 12-19 edition, marking the 10th anniversary of the shows in Bryant Park, Som was selected to receive the sponsorship for his show on Sept. 16 at noon, said a spokeswoman for Mercedes-Benz, noting the company looks for candidates who need assistance, are considered rising talents and whose designs relate well to the Mercedes aesthetic.

“I really wanted to be back in the tents,” said Som, who had shown in the tents for two seasons prior to 9/11, but showed in smaller, off-site venues in recent seasons. During his four years in business, the former assistant designer to Bill Blass has previously received sponsorship for his signature line from Ecco Domani, and the designer is a past nominee for the Council of Fashion Designers of America’s Perry Ellis Award.

“I’ve done what I had to do to scrape by, putting on a show for less money,” Som said. “Every season, I’m always looking at different avenues for support. When this opportunity presented itself, we really went for it.”

As reported, Mercedes-Benz is in discussions with 7th on Sixth, the production company behind the event, over the future of its role as title sponsor after a three-year deal expires at the end of this year. Both companies have said they are talking about the relationship, and the Mercedes spokeswoman said on Friday there was no resolution on the matter yet.