NEW YORK — With Barneys New York as its backdrop next week, Somme Institute will introduce new treatment services as it also finalizes preparations to expand its distribution base.
The Somme line of five treatment products is now carried in about 25 specialty store doors, including five Barneys locations. But Somme is building a sales force that will begin expanding distribution next month — and Somme executives are aiming to reach 100 doors, mainly spas, by this time next year.
But it’s first things first for Somme’s founder Simon Erani and its vice president of sales and marketing Michele Mas. On Tuesday, at Barneys’ Madison Avenue store, Somme will demonstrate its latest technology: a digital imaging system that uses ultraviolet light to reveal the subcutaneous environment three millimeters below the surface of the skin. The apparatus is used to track customers who use Somme’s cosmeceutical regimen.
Starting March 4, customers will be able to receive a Somme "vitamin infusion" treatment at the store for $50 or a combination of the treatment and the tracking for $150. Appointments will take place every other Tuesday in a room adjacent to the apothecary section at Barneys.
At the foundation of Somme’s new strategies is its product assortment, which is based on the ingredient MDT 5, an acronym for Molecular Dispersion Technology. The compound consists of vitamins linked to plant proteins, a bond said to encourage absorption of the compound into the skin to address sun damage, acne and discoloration. Somme’s line includes Nourishing Cleanser; Transport, an exfoliator; Serum, which is designed to boost collagen and elasticity; A-Bomb, an antiaging product, and Double Defense, a sunblock. The assortment ranges in price from $32 to $68.
Expansion of the line could garner wholesale sales of more than $1 million during the first year, according to industry estimates. Plans also call for the launch later this year of a Somme eye cream.
A room full of toiles at the haute couture atelier in the Dior exhibition at Les Arts Décoratifs, open in Paris since July 5. This is just one of three major exhibitions that have been timed to coincide with the house's 70th anniversary. See the rest of the exhibits, plus read WWD's look into the iconic brand's history. Link in bio. #wwdfashion (📷: @dominiquemaitre)
For spring, Pamplemousse's Danica Zheng presented her signature slip dresses attached to a white T-shirt along with floral windbreakers, off-the-shoulder cotton blouses and more. For more highlights from the New York trade shows, go to WWD.com. #wwdfashion
The Green Carpet Fashion Awards closed out Milan Fashion Week yesterday. The fashion industry flocked to the event, showing its efforts to support and spread the message of sustainability. Supermodel Gisele Bündchen said "if each one of us took at least one step is this direction, there is no saying how much could be done." #wwdeye #wwdfashion #mfw (📷: Lodovico Colli di Felizzano)
Etro’s show, titled “The Tree of Life,” was a celebration of the house’s 50th anniversary. “My father founded the company in 1968, which was the year of counterculture and psychedelia. It’s really a show that celebrates that and the paisley design of India and its origin,” said Veronica Etro. #wwdfashion #mfw #ss18 (📷: @delphineachard)
For @msgm’s spring 2018 show, creative director @massimogiorgetti said “Words, sounds, colors. Synthesis and therapy of a collection,” were the inspirations behind the collection, showing today. Read the rest of Milan spring 2018 inspirations on WWD.com. #mfw #wwdfashion #ss18
For her first solo album in over 10 years, Fergie tapped Carine Roitfeld, Mert and Marcus, Giovanni Bianco and more to create a fashion-focused video approach for the record, Double Dutchess. "Giovanni really helped me get back in touch with my tomboy side, my hardside," said the singer. #wwdeye #wwdfashion ( : @slovekinpics)