TORONTO — Ever since Justin Trudeau became Canada’s 23rd prime minister in late 2015, he and his Rapunzel-haired wife, Sophie Grégoire-Trudeau, have made ho-hum Canada seem, well, kind of cool to the rest of the world.“For years people have thought of Canada as that ‘nice’ neighbor living north of the U.S. But suddenly this country has shed its conservative persona and become a hip, creative place to be. That shift in the public’ perception has everything to do with this young power couple,” according to Canadian designer Lucian Matis.Matis felt the true impact of Canada’s newest style icons first hand. In March 2016, the Toronto-based fashion designer was himself sitting in a meeting with a client when his phone began pinging and ringing.“Naturally I thought some emergency had happened with my family so I rushed out of the room to learn what was going on,” he recalled.Instead, it was a pivotal moment in his 10-year-career as he discovered a slew of images capturing the 42-year-old Grégoire-Trudeau in his red day dress embellished with orchids, which she wore as she joined her husband on a state visit to Washington.[caption id="attachment_10923148" align="aligncenter" width="640"] Wearing Lucian Matis to the state dinner the White House in Washington, D.C.[/caption]“The exposure was instantaneous and international. Then the calls started coming in for interviews. Frankly, I was floored by it. I knew Sophie was going to wear one of my gowns from my collection. But I never expected her to wear two of my dresses during the same trip — and on the same day,” said Matis.The Romanian-born designer, who immigrated to Canada in 1999, also created a gown in purple, fuchsia and orange that Canada’s first lady wore to a state dinner hosted by the Obamas at the White House, sparking a social media frenzy.As a result, “the sales of these two dresses increased by several thousand per cent,” Matis said. “But the same was true of the entire collection. Sales clearly went up. Sophie’s choices definitely had an impact on our bottom line.”Matis is not alone in his admiration for Canada’s youthful First Lady and current PM, whose style he describes as “casual and sophisticated.”For Femme de Carrière designer Sandra Angelozzi, Grégoire-Trudeau’s push to wear Canadian and promote homegrown talent has been a boon to its fashion industry.“We are very proud to have had the opportunity to dress the First Lady for the 375th anniversary of the city of Montreal,” Angelozzi said. “But the fact that our First Lady chooses to wear Canadian brands shows that she's down to earth and cares deeply for her country. She's the perfect representation of a Femme de Carrière woman.”[caption id="attachment_10923147" align="aligncenter" width="640"] Wearing Femme de Carrière in Montreal.[/caption]Grégoire-Trudeau’s fondness for wearing items directly from current collections “feels real to today’s woman,” said Judith Richardson, vice president and creative director of the tailored, career-friendly Canadian label Judith & Charles.“We saw the potential in Sophie right away as a person who could make a great visual connection between herself, her new role as First Lady, and Canada,” said Richardson, whose company reached out to Grégoire-Trudeau in November 2015.In January 2016 Richardson got the go-ahead to “work on Sophie’s appearance,” she explained. That included the creation of two dresses Grégoire-Trudeau wore to Washington, including a navy sheath and white dress paired with a pastel floral jacket by Toronto’s Ellie Mae Studios.Judith & Charles also dressed Grégoire-Trudeau in another head-turning red number worn during her official visit to Italy.[caption id="attachment_10923149" align="aligncenter" width="640"] Wearing Judith & Charles at the 100th Anniversary of the Battle of Vimy Ridge, France.[/caption]“We had never met Sophie before our collaborations began. But we could tell that her feeling for fashion was strong and organic,” said Richardson.The fact that Grégoire-Trudeau had worked as a personal shopper in the mid-2000s for luxury retail Holt Renfrew clearly sparked her fashion sensibilities, according to Richardson.“Beauty and fashion are closely related and Sophie and Justin Trudeau are two very beautiful people. That certainly gives them an advantage in today’s media,” she explained. “As well, the Prime Minister and the First Lady are extremely approachable – which we haven’t seen in some time in this country.“They’re also progressive, embrace diversity, and speak to issues that young people want to hear about today. That has all contributed to the public’s fascination with this couple,” she continued.Grégoire-Trudeau’s practical approach to dressing, according to Matis, also feels authentic to many women.“Sophie wears dresses more than once. Women like that,” said Matis.Moreover, the Trudeaus have emerged at a time when people want yet relatable public figures.“We’re so used to seeing politicians in their 70s. But I don’t believe that wisdom comes with age,” said Matis, who will soon launch his first men’s collection. When that happens, “I’ll give Justin Trudeau a call,” he said with a smile.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)