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Sophisticated Lady

NEW YORK — The hypoallergenic Almay brand wants to be seen as stylish and sophisticated, too. And it’s counting on its most ambitious first-half launch — the Bright Eyes Collection — to draw some new looks. First-year retail...

NEW YORK — The hypoallergenic Almay brand wants to be seen as stylish and sophisticated, too. And it’s counting on its most ambitious first-half launch — the Bright Eyes Collection — to draw some new looks. First-year retail sales could hit $20 million. For more, see page 8.

This story first appeared in the January 3, 2003 issue of WWD.  Subscribe Today.