PARAMUS PARK, N.J. — The Children’s Place has begun showcasing its merchandise in a 4,500-square-foot, color-coded, in-store prototype designed for faster, easier shopping. Considering its value-priced children’s wear, the look is upscale.

The prototype — revealed this month in two U.S. locations and in the chain’s first 17 units in Canada that have been opening since February — reflects efforts to restore investor confidence after a difficult first half, and to raise sales productivity. The 600-unit, Secaucus, N.J.-based retailer is rapidly opening stores and plans to aggressively convert existing units to the format next year.

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